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- Item2 EFFECT OF COVID-19 PANDEMIC ON THE EATING BEHAVIOR OF GHANAIANS IN THE HOSPITALITY INDUSTRY: A CASE STUDY OF KONONGO-ODUMASI IN THE ASHANTE AKIM CENTRAL MUNICIPAL ASSEMBLY(2022-12) GEORGINA AFRA BOAMAH; 7201180034Covid-19 pandemic has had a significant impact on the restaurant business throughout Ghana. Almost every region and municipal government established some level of physical obstacles, such as limiting the number of people allowed in public places and shortening the hours that businesses are open. These interventions compromised the long-term stability of the restaurant industry as well as eating and patronage behaviour of consumers. These limits imposed on companies, particularly restaurants, and other catering service providers have resulted in financial difficulty. This study therefore aimed to evaluate the effect COVID-19 on the eating behaviour of consumers of restaurants Konongo-Odumasi in the Asante Akim Central Municipality. The study relied on descriptive research design and quantitative research approach. Data were gathered from 274 managers, waiters/waitresses and kitchen staff of 29 formal and informal restaurants in Konongo-Odumasi through close ended questionnaire which was design in a five- point Likert scale. The study revealed that the operations in terms of sales, dine-in services, cost of operations, supply chain etc. of restaurants in Konongo-Odumasi were negatively affected. The decline in sales and dine-in services were attributed to the preventive and management interventions such as lockdowns, social distancing, mobility restrictions, ban on social gathering etc. Decline in revenues translated into negative effects on workers. That is some of the restaurants laid off workers as means of minimising cost. Increase in cost of operation was also attributed to change in consumer behaviour. That is most consumers shifted from dine-in services to take-away hence the restaurants had to procure more logistics to embrace the change in consumer behaviour towards take-away, online and home delivery services. Procurement of Veronica buckets, hand tissues, hand wash soaps etc. which were mandatory also increased the cost of production of the restaurants. Unstable inflation and disruption in the supply chain which were accompanied by the pandemic also had negative effects on the operations of the restaurants. For example, delay in supply of food stuffs to the local markets due to home stay caused huge delays in the operations of the restaurants. Uncontrolled increase in prices of goods and services also increased cost of operations thereby affecting profitability of the restaurants. Managers of restaurants in Konongo-Odumasi and Ghana must understand that, the world is constantly changing. Hence occurrence of future pandemics is very likely. They must take clues based on the findings of this study that, management interventions of pandemics which are serious public health matter cause significant change in consumer behaviour. Change management is key to the survival of every business. Embracing contemporary trends of business management especially in the food and beverage industry where consumers now desire online services is key to sustaining performance. The knowledge and importance of change management may not be visible to all or constantly implemented, however, this is something that the study believes should be utilized more often even if it is only a skeleton plan.
- ItemA RESEARCH PRESENTED TO THE DEPARTMENT OF MANAGEMENT STUDIES EDUCATION, AKENTEN APPIAH – MENKA UNIVERSITY OF SKILLS TRAINING AND ENTREPRENEURIAL DEVELOPMENT, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF A MASTER OF BUSINESS ADMINISTRATION (HUMAN RESOURCES MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR)(2022-11) SAM, ABIGAIL; 7201790005Due to the recognition of government in nation building, the performance of civil servants has been a discussion of the day. With the emergence of the modern state, civil service in developing countries developed not only to make policies but also to implement them effectively. In other words, public service is often associated with efficiency and effectiveness manages development policies and programs. When the public sector was viewed as a significant contributor to economic growth and sociopolitical stability, government participation in national economics significantly increased in Ghana during the post-independence period of the 1960‘s. The study aims to investigate the effect of staff transfer on employee performance, the effect of political influence on employee performance and the moderating role of political influence in the relationship between staff transfer and employee performance. The study employed quantitative research with explanatory study. The population of the current study was defined as 212 employees in Kwadaso Municipal Assembly in the Ashanti Region of Ghana. The study used 150 employees of the assembly as a sample size. The current study was conducted in the form of a survey, with data being gathered via a questionnaire. Data were analysed using SPSS (v.23). The researcher used frequencies, percentages, mean scores, and standard deviation, as the data analysis techniques. Ordinary Least Square (OLS) was used for the analysis. The study found that there was a positive and significant relationship between staff transfer and employee performance. The study revealed that there was a positive and significant relationship between political influence and employee performance. The results show that political influence does not moderate the relationship between staff transfer and employee performance.
- ItemAN ASSESSMENT OF DIGITAL MARKETING IN FASHION BUSINESSES(2022-12) SYLVIA ASHELEY GYAMPOH; (8201210001)The study aimed at assessing the dominant digital marketing tools in the fashion business and the reason behind the use of the digital marketing tools. Convenience and purposive sampling technique were adopted and a total sample size of 422 respondents was arrived at by using Cochran’s sample size formular. A close-ended, self-report Likert scale questionnaire was developed and used as the principal means of data collection, in addition to secondary data. The results revealed that fashion business owners understanding of digital marketing tools are limited, hence unable to utilize the full benefits of digital marketing tools. Those firms that apply digital marketing tools provided empirical evidence to support the assertion that digital marketing tools enhance firm performance. The results were significant at a 1% significant level with a correlation coefficient (R) of approximately 93 per cent. Social media marketing is the most popular tool for fashion business owners, with the most popular platforms being WhatsApp, Instagram, and Facebook. Notwithstanding the benefits, some challenges of digital marketing include delayed payment, piracy, misunderstanding, customer discontent, shipment issues, internet connection interruptions, and time-consuming operations. The study recommends fashion business owners must engage in digital marketing literacy programs.
- ItemAN ASSESSMENT OF THE IMPACT OF PACKAGING ON ORGANIZATIONAL SALES TURNOVER IN PHARMACEUTICAL INDUSTRY; THE CASE OF SHALINA HEALTH CARE GHANA LIMITED.(2022) KINGSLEY, OTOO; 7201780005Packaging and its consequences have received attention from both practitioners and academics, with several scholars attempting to investigate impact of package and its elements on consumer’s overall purchase decision whilst others – on every stage of consumer’s decision-making process. Nevertheless, the extant literature on this issue do not provide unanimous answer concerning impact of package elements on consumer’s buying behaviour. In light of this, this research examines the impact of packaging on the sales turnover of pharmaceutical products at Shalina Healthcare Ghana Limited using a quantitative research approach and purposive sampling technique. The data relies mainly on primary data which was sourced via a questionnaire. Using purposive sample and cross-sectional data of 150 customers of the firm, the study found that there exists a relationship between product packaging, sales turnover, product attractiveness, and consumers’ interest. It further establishes that packaging impacts positively decision making of consumers of Shalina’s healthcare Limited. The study further reveals that product attractiveness impacts positively and significantly in stimulating consumers’ interest towards the product of Shalina healthcare Limited. The study therefore concludes that product packaging plays a critical role in the marketing of products as well as generating sales turnover. The study recommends that since product packaging influences sales turnover, Shalina and its management should put in measures to manage its brand personality and the overall packaging elements effectively to increase its sales turnover over time. aFurther studies could increase the sample size used and could explore the same phenomena from the employee’s perspective.
- ItemAN ASSESSMENT OF THE WASTE MANAGEMENT PRACTICES IN HOSPITALITY INDUSTRY SERVICES IN THE KUMASI METROPOLIS(2023-02) DORIS BRANSAH; 7201180021The main objective of the study was to assess the waste management practices in hospitality industry services in the Kumasi Metropolis. The researcher used descriptive research design for the study. Quantitative research approach was used. The population was made up of 102 staff at the hotel. The purposive sampling technique was used to sample the 102 staff members and customers of the selected Hotels. The researcher used questionnaire to gather primary data. Data was analyzed with the Statistical Package for the Social Sciences (SPSS) to obtain frequencies and percentages of closed end responses. The study shows that staff‟s roles as waste managers in the hotel is to regulate activities such as cleaning, weeding, washing and smoking that can lead to hazardous conditions (mean score of 4.87, SD - 0.67), properly control waste (mean score of 4.83, SD - 0.69), to weed and control grass and bush (mean score of 4.76, SD - 0.75) and maintaining operational tidiness and order (mean score of 4.54, SD - 0.78). Furthermore, the study revealed that the waste bins were not properly covered and waste were gathered and kept in rubber bags and placed on a parcel of land behind the hotel for pickup. The waste were not collected in regular intervals and therefore was giving the waste handlers challenges. There are no documents detailing waste management policies and manuals/guides to managed waste in the hotel. The hotel does not document the quantity of waste generated and the employees are not trained on how to manage waste. Again, the persons responsible for managing do not have adequate personal protective equipments and there have been cases of injuries reported in the hotel. The study concluded that, the challenges faced by the employees in the hotel included refuse overflowing in the bins and at the dumpsite due to irregular pick up by the responsible company again far distance and financial constraints and lack of better containers. The study recommended that the Management of the hotel should organize periodic workshops, seminars and conferences to enhance the knowledge and practical expertise of waste management supervisors to improve hygiene and cleanliness initiatives in the hotel.
- ItemAN EXAMINATION OF CHEFS’ STRATEGIES IN FOOD PORTIONING AND ITS EFFECTS ON CUSTOMER RETENTION(2023-03) ELLEN ADJEIWAAH ADAMS; 7201180045As the world is becoming more conscious about lifestyle, food, nutrition, exercising and overall healthy living is the new global trend, necessity has brought food portioning in terms of size and nutrition and has made it a part of the new global trend. Therefore, food portioning strategies plays a pivotal role in this trend and how that affects customer retention was a question that was left unanswered. Hence, the study sought to examine the strategies adopted by chefs in food portioning and its effect on customer retention using selected restaurants as case study. The researcher adopted a descriptive and case study design synced with quantitative techniques and purposively sampled chefs and kitchen staff of the selected restaurants and used convenience sampling method to sample one hundred (100) customers of the selected restaurants to whom questionnaires were administered. Out of the sample size, forty-two chefs and kitchen staff as well as eighty-one (81) customers filled and returned the questionnaires and their responses was collated, presented in tables and charts and discussed with the support of existing literature to provide to draw conclusions on the study objectives. The findings revealed that chef‘s adopted strategies such as using small dinnerware, nutrition label, texture and contrasting colors and the right plate as food portioning strategies for food portioning. With a commendable customer retention level at the selected restaurants, it was discovered that, chefs‘ strategies used in food portioning had a significant effect on customer retention. It was recommended that, food portioning strategies can be used by management a yardstick to retain customers since 86.5% of variability in customer retention was as a result of food portioning strategies with an overall correlation of .948 between the two variables.
- ItemAN EXAMINATION OF CHEFS’ STRATEGIES IN FOOD PORTIONING AND ITS EFFECTS ON CUSTOMER RETENTION(2023-03) ELLEN ADJEIWAAH ADAMS; 7201180045As the world is becoming more conscious about lifestyle, food, nutrition, exercising and overall healthy living is the new global trend, necessity has brought food portioning in terms of size and nutrition and has made it a part of the new global trend. Therefore, food portioning strategies plays a pivotal role in this trend and how that affects customer retention was a question that was left unanswered. Hence, the study sought to examine the strategies adopted by chefs in food portioning and its effect on customer retention using selected restaurants as case study. The researcher adopted a descriptive and case study design synced with quantitative techniques and purposively sampled chefs and kitchen staff of the selected restaurants and used convenience sampling method to sample one hundred (100) customers of the selected restaurants to whom questionnaires were administered. Out of the sample size, forty-two chefs and kitchen staff as well as eighty-one (81) customers filled and returned the questionnaires and their responses was collated, presented in tables and charts and discussed with the support of existing literature to provide to draw conclusions on the study objectives. The findings revealed that chef‘s adopted strategies such as using small dinnerware, nutrition label, texture and contrasting colors and the right plate as food portioning strategies for food portioning. With a commendable customer retention level at the selected restaurants, it was discovered that, chefs‘ strategies used in food portioning had a significant effect on customer retention. It was recommended that, food portioning strategies can be used by management a yardstick to retain customers since 86.5% of variability in customer retention was as a result of food portioning strategies with an overall correlation of .948 between the two variables.
- ItemAN EXAMINATION OF HOUSEKEEPING MANAGEMENT AND PRACTICES OF HOTELS IN THE EASTERN REGION OF GHANA(2022-11) EVELYN ADDAI – BOATENG; 7201180005The hotel business is currently in the spotlight as a result of the phenomenal growth in Ghana's tourism industry and rising economic prosperity. The country's hotel lodging system and structure are key to the economic growth of Ghana and the tourism sector. A hotel's efficient operation depends on a variety of variables, including its location, surrounding environment, financial situation, operational procedures, and services, among others. The standard of services provided by hotels attests to their successful and efficient functioning. consequently, effective housekeeping management and procedures are essential to the hotel's smooth running. An operational division of the hotel is housekeeping management. Interestingly, housekeeping management and procedures were saddled with poor working conditions, reduced pay for employees, and a high staff turnover rate, among others. With a purpose sampling of two hundred (200) workers from 25 hotels in the eastern region, the housekeeping management and practices of these hotels were investigated. A purely quantitative design was adopted using a well-structured questionnaire to measure indicators. Data collected was entered into a codebook created from the SPSS for analysis. The result showed that a unit improvement in type of cleaning increases the housekeeping management practices approximately by 64%. Also, the linen management practices strongly enhance the performance of the hotel’s housekeeping management practices by approximately 72%. The results further showed that a unit increase in laundering strategies and process increases Housekeeping Management Practices by about 48% leading to the conclusion that laundering strategies and procedure is significantly related with the housekeeping management performance. Consequently, the study recommends that management attention to the type of cleaning, linen type and laundering strategies are significant components in an effective and efficient housekeeping management. In the future, studies should look into the working conditions of hotel housekeepers to establish their role in the value chain of housekeeping management.
- ItemAN EXPLORATION OF VARIETY OF GHANAIAN SOUP SERVED AT SPECIAL EVENT: A CASE STUDY AT BIRIM CENTRAL MUNICIPALITY, AKIM ADO, GHANA(2023-03) COMFORT SERWAA ADDAE; 7201180029Soups are major components of Ghanaian dishes. The composite nature of Ghanaian soups, in general, tend to make the calorie and macronutrient composition highly variable. This study sought to explores different aspects of Ghanaian soups served at special events at Birim Central Municipality, Akim Ado, Ghana. The research design was a cross-sectional survey and experimental survey. From the population, a sample of fifty (50) respondents were carefully selected using convenience sampling technique. Eight (8) different Ghanaian soup were prepared. The prepared soups were; LS1- light soup with garden eggplant (African garden eggplant); LS2- light soup with garden eggplant and chicken; LS3- light soup without garden eggplant, LS4- light soup without garden eggplant but with chicken; GS1-groundnut soup without animal protein; GS2- groundnut soup with chicken; KS1- kontomire soup without animal protein; KS2- kontomire soup with smoked catfish; PS1- palm nut soup without animal protein; PS2 -palm nut soup with smoked catfish and herrings. The finding from the study showed that varieties of Ghanaian soups are one of the healthiest soups and have the great antidote for times of sickness. The study showed that chicken groundnut soup (GS2) had the highest protein content, followed by palm nut soup without animal source protein (PS1) and palm nut soup with smoked catfish and herrings (PS2). It was evident that Ghanaian soups can be used to eat various foods including Fufu, rice, kokonte, and among others. The soups are made with a lot of tomatoes, onions, pepper, ginger and a variety of indigenous spices. The study recommends that dietitians/nutritionists should recommend frequent intake of the soups to substitute high carbohydrate and high fat foods to help combat the increasing burden of overnutrition-related diseases.
- ItemAN EXPLORATION OF VARIETY OF GHANAIAN SOUP SERVED AT SPECIAL EVENT: A CASE STUDY AT BIRIM CENTRAL MUNICIPALITY, AKIM ADO, GHANA.(2023-03) COMFORT SERWAA ADDAE; 7201180029Soups are major components of Ghanaian dishes. The composite nature of Ghanaian soups, in general, tend to make the calorie and macronutrient composition highly variable. This study sought to explores different aspects of Ghanaian soups served at special events at Birim Central Municipality, Akim Ado, Ghana. The research design was a cross-sectional survey and experimental survey. From the population, a sample of fifty (50) respondents were carefully selected using convenience sampling technique. Eight (8) different Ghanaian soup were prepared. The prepared soups were; LS1- light soup with garden eggplant (African garden eggplant); LS2- light soup with garden eggplant and chicken; LS3- light soup without garden eggplant, LS4- light soup without garden eggplant but with chicken; GS1-groundnut soup without animal protein; GS2- groundnut soup with chicken; KS1- kontomire soup without animal protein; KS2- kontomire soup with smoked catfish; PS1- palm nut soup without animal protein; PS2 -palm nut soup with smoked catfish and herrings. The finding from the study showed that varieties of Ghanaian soups are one of the healthiest soups and have the great antidote for times of sickness. The study showed that chicken groundnut soup (GS2) had the highest protein content, followed by palm nut soup without animal source protein (PS1) and palm nut soup with smoked catfish and herrings (PS2). It was evident that Ghanaian soups can be used to eat various foods including Fufu, rice, kokonte, and among others. The soups are made with a lot of tomatoes, onions, pepper, ginger and a variety of indigenous spices. The study recommends that dietitians/nutritionists should recommend frequent intake of the soups to substitute high carbohydrate and high fat foods to help combat the increasing burden of overnutrition-related diseases.
- ItemANALYSIS OF ON-THE-JOB TRAINING ON EMPLOYEE PERFORMANCE AT AAMUSTED(2022-11) OWUSU, CHRISTIANA; 7201790009performance in AAMUSTED –Kumasi. A sizable literature and some other scholarly articles suggest that if employees undergo on-the-job training, they improve their skills and knowledge to carry on task to increase productivity of industry or organization. Further research identified the problem of low productivity in AAMUSTED due to low performance of employees. The target population comprised of all employees in AAMUSTED of which stratified sampling technique were used to select seventy-nine (79) employees, 53 were Senior Staff and 26 were senior members to fill a structured questionnaire from departments within AAMUSTED. The information for this study is gathered by a questionnaire. The questionnaire was delivered to the respondents, after the submit immediate feedback. The data is organized into tables in order of frequencies, percentages, mean and standard deviation using statistical package for social science (SPSS). The study reveals that on-the-job training methods that were majorly used included coaching and job rotation. The study further discovered that there was a positive relationship between on-the-job and employee performance. Finally the concluded that on-the-job training largely contributes to improved employee performance.
- ItemASSESSING FOOD SAFETY CULTURE AMONG FOOD COMPANIES IN THE UPPER EAST REGION OF GHANA.(2022-12) DORIS KUNGAZURI SEIDU; 7201180017The study sought to assess the food safety culture among food companies in the Capital of Upper East Region, Ghana. The study specifically aimed at determining the food safety management system and style among food companies, assessed the food safety knowledge, attitude and hygienic practices of food companies and, analysing the views towards the challenges, barriers and opportunities in adapting food safety culture in the food industry. The study was based on a descriptive design with a quantitative method of data collection. The study targeted a population of 150 staffs from five food companies in the Bolgatanga, the capital of Upper East, with purposive sampling to sample 75 respondents for the study. The quantitative data was analysed using SPSS tools like frequency and percentage tables and charts. The study revealed 48.0% of the respondents affirmed HACCP as the food safety management system adapted by their company, all most all (87.0%) of the respondents have knowledge about food safety practice and inadequate training and knowledge is a major challenge by the company in adapting food safety practice. The study concluded that management of food processing companies must play an active role in adapting and implementing some form of FSMs to guarantee a consistent production of safe products (food) for consumers. The study recommended that FDA should intensify their regulatory and monitoring visits to food companies to ensure that food handlers adhere to acceptable food safety practices.
- ItemASSESSING THE EFFECT OF ASSET QUALITY IN GHANA. CASE STUDY OF COMMERCIAL BANKS IN GHANA(2022) Addai, Joyce; (7201540009)This study targeted at determining the assessing effects of asset quality Ghana. Case study of commercial banks in Ghana. This analysis was done with the guide of theories like Stakeholders Theory, Adverse Selection and Moral Hazard Theory. The study employed descriptive research design which enabled the researcher to characterize the existing structure the way it is. This research focused on commercial banks in Ghana from the periods 2010 to 2019 making a time period of 10 years interval. Regression analysis was used in determining how non-performing loans affects the financial performance of Ghanaian Commercial Banks. In this study, both Return on Assets, and Return on Equity which were employed to measure the banks’ profitability maintained the position of dependent variable. Besides, the explanatory variable included in this current study was Non Performing Loans, while control variables included Lending Rate, Loan to Deposit Ratio and Inflation and the moderating variables included Bank Size and Capital Adequacy Ratio. The findings indicated inconsistent trends with Assets Quality and Return on Assets but increasing trends with the Return on Equity. Asset Quality of commercial banks has evidence of significant negative effect on Return on Asset. There is a statistically significant positive effect of Lending Rate on Return on Assets which implies that increase in lending rates of commercial banks leads to an increase in Return on Asset in Ghana. It is established that Bank Size positively moderates the relationship between Asset Quality and Return on Assets but does not moderate the relationship between Asset Quality and Return on Equity. The study did not cover all profitability indicators, and it is suggested that additional research be done to include other profitability indicators. This study recommends an increase loan quality and that bank loan officers and management should pay close attention to the bank's asset quality in terms of loan performance in order to minimize loan losses.
- ItemASSESSING THE EFFECT OF MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION ON SME PERFORMANCE IN GHANA(2022) ERNEST, YAW AMOAHThis study sought to assess the effect of market orientation and entrepreneurial orientation on performance of SMEs firms in Ghana. Data for the study was obtained from 330 samples SMEs from industry, service and manufacturing selected from three provinces in Ghana using structured questionnaires. The data for the study was analysed using structural equation modelling by the help of SPSS and SmartPLS v.3.2.7 softwares. Findings from this study showed a positive and significant relationship between market orientation and firm performance. Again, the findings from this study revealed a positive and significant relationship between entrepreneurial orientation and SME performance. Furthermore, findings with regards to the study revealed that, MO has a positive and significant influence on EO. From the findings of the study, the study concludes that both MO and EO do improve SME performance. This study provides new insights into the MO-performance and EO-performance relationships among SMEs from developing economies context particularly in Ghana. The findings of this study further thus suggest that, EO and MO could assist firms to be innovative, proactive, risk takers in order to have insight about customers, competitors as well as their employees to achieve their corporate objectives. The study recommended that small and medium enterprises utilise their knowledge gained effectively and efficiently in order to realise the gains as found in this study in terms of the benefits or advantages of being entrepreneurial as well as being a market-oriented firm. Also, managers or business owners should also be prepared to take risks. When you lose it serves as a lesson for future business deals. When you succeed, it adds to the fortune of the firm.
- ItemASSESSING THE EFFECT OF TRANSFORMATIONAL LEADERSHIP AND HIGH-PERFORMANCE WORK SYSTEM ON EMPLOYEE INNOVATIVENESS: THE ROLE OF GRIT AND KNOWLEDGE SHARING(2022-09) BEATRICE ACHEAMPONG; 8210380004Understanding the causes and effects of employee innovation involvement—the extent to which an employee is involved in generating and executing innovations in his or her organization—is crucial since innovating is critical to boosting organizational performance and competitiveness. Leadership's refusal to embrace employee concerns about innovation has harmed staff productivity, performance, and commitments, as well as job satisfaction. The study sought to assess the effect of transformational leadership and high-performance work system on employee innovativeness at AAMUSTED: The role of grit and knowledge sharing. The research design was descriptive design using survey method. The total population used in the current study was 663. A structured and close-ended questionnaire was used for the current study. SPSS was used to analyze respondents’ demographics, regression, moderating analysis, and hypotheses testing. PROCESS MACRO was used to present the moderation roles of GRIT and knowledge sharing. The study found that transformational leadership positively and significantly related with employee innovativeness. The study revealed that high-performance work system positively and significantly related with employee innovativeness. Furthermore, the moderating effect of knowledge sharing culture in the relationship between GRIT and employee innovativeness was significant. Lastly, the mediating effect of GRIT in the relationship between high-performance work system and employee innovativeness at AAMUSTED was significant.
- ItemAssessing The Effects Of Electronic Transfer Levy On The Economic Performance Of Small And Medium Enterprises (Smes) Within The Kumasi Metropolis(2022) Abolga ,EstherThe study was on assessing the effects of electronic transfer levy on the economic performance of small and medium enterprises (SMEs) within the Kumasi Metropolis. Small and Medium-sized Enterprises (SMEs) serve as vital economic stimulators in developing and developed economies. However, several factors including high energy costs and taxing practices hamper these businesses growth and expansion. Essentially, taxation or taxing practices are those multiple payments obligations placed on SMEs by the state. This study assesses the effects of electronic transfer levy as an element of tax on the economic performance of Small and Medium Enterprises (SMEs) within the Kumasi Metropolis with specific focus on whether the new levy on Mobile Money Transfers has significant implications on SMEs profitability, investment decisions, and cash flows. The quantitative research approach was used, maximizing questionnaire as the research instrument. The sample size included the Accountants, Auditors, Secretary, Managers and CEOs of SMEs. Data was analyzed using the Statistical Product and Service Solutions (SPSS, 22.0). The findings showed that e-levy has negatively affected SMEs’ daily sales, cash flows and profits represented by 43.1% and 40.1% respectively. The study concluded e-levy has adverse effect on SMEs’ operations in Ashanti region and recommended that policy makers should exempt SMEs from the e-levy transactions these will eventually encourage growth and expansion of SMEs and the economy at large.
- ItemASSESSING THE FACTORS THAT INFLUENCE STUDENTS’ PREFERENCE FOR MEALS IN AKENTEN APPIAH-MENKA UNIVERSITY OF SKILLS TRAINING AND ENTREPRENEURIAL DEVELOPMENT, KUMASI CAMPUS, SCHOOL CANTEEN GHANA(2022-12) CECILIA ACHIENEMAH MENSAH; 7201180056This cross-sectional study examined the specific meal preference and factors that influence the meal preferences of university students on AAMUSTED Kumasi campus canteen. The population of the study comprised of 50 students who were sampled using random and convenience sampling technique. Structured questionnaire was used for data collection. A total of 50 eligible students completed the survey. Cronbach alpha was used to determine the reliability of the instrument which yielded 0.76 coefficients. The data collected was analysed using mean statistics. The questionnaire administered by respondents was recorded and coded. The Statistical Package for the Social Science (SPSS, version 17.0) as well as Microsoft Excel was used to analyse the importance of specific variables on the food preferences of participants to obtain descriptive statistics mainly in the form of frequencies distributions, percentages, means T-test and factor analysis. The findings reveal majority of students (40.0%) both male and female choose Millet porridge and koose as their specific breakfast meal preferred to other breakfast meals served at the AAMUSTED school canteen. Both genders prefer Kenkey, hot pepper and fish for lunch and supper among the various lunch and dinner meals offered at the school canteen. With regards to meal preferences and reason for choice, the males prefer soup-based meals whiles the females prefer the stew-based meals. The most preferred meal by both gender is Kenkey, hot pepper and fish and their main reason for eating this meal is because of its hygienic condition as compared to other meals served at the canteen. Other reasons for this preference are the taste and price of the meal. The study also revealed that the most factor influencing students’ meal preferences is the price of meals followed by the quality of the meal. 44.0% of the students averagely are satisfied with prices of meals at the canteen whiles 16.0% are unsatisfied with the prices of meal. More than 30.0% of students perceived the quality of meals at the school canteen as good whiles 14.0% perceived the quality as poor. Respondents suggested that the canteen should have Wi Fi connections and washrooms as additional services. Based on these results, the study recommended among other things that, canteen food vendors should continue to provide meal varieties at affordable price to increase student’s patronage. In addition, proper pricing strategies should be encouraged for overall improvement and sustainability of the canteen food vendors businesses in AAMUSTED Kumasi campus, and they should improve on their environments, services, and food.
- ItemASSESSING THE IMPACT OF COVID-19 ON THE HOSPITALITY INDUSTRY IN GHANA, A STUDY OF EVENT SUPPLIERS IN KUMASI.(2023-03) BRIDGET ADOMA AGYEMAN PREMPEH; 7201180055The purpose of this study is to explore the impact of the novel coronavirus pandemic on the revenue of the hospitality industry in Ghana, using event suppliers as a case study. Guided by literature on COVID 19 and its impact of the event management industry data was collected from 10 managers or owners of event supply companies through interviews and analyzed using the thematic content analysis. Based on the analysis, five (5) key findings were identified. This included, the number of engagements or orders to be supplied to events dropped to zero mainly due to the restrictions of covid-19. It was revealed that participants in the study had lost on average GHC 4,300 to GHC 300,000 due to the pandemic as well as losses were mainly as a result of cancellation of events by organizers. The study also revealed that suppliers in the hospitality industry had to cut down prices or charges especially for perishable items. Based on the above findings, it was concluded that the covid-19 pandemic had devastating impacts on the hospitality industry particularly event suppliers. However, with the ease on restrictions most businesses are recovering from its impacts. This is due to the fact that the industry thrives mainly on social gatherings. Based on the findings, it is recommended that hospitality industry develop robust measures to deal with such unforeseen shocks. Shocks such as the covid-19 pandemic are bound to happen from time to time, the industry players need to come up with safeguards to protect their investments and businesses. There is also the need for adaptation measure to be developed to facilitate quick and easy adaption to ameliorate the impacts on the industry.
- ItemASSESSING THE MEDIATING EFFECT OF CUSTOMER SATISFACTION IN THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER LOYALTY IN THE BANKING SECTOR(UMB)(2022) COMFORT, OFORI; 7201780004The main aim of this research is to examine the mediating effect of customer satisfaction in the relationship between service quality and customer loyalty in the banking sector (UMB). The study employed quantitative research with explanatory study. The sample of the current study was 150 respondents from Universal Merchant Bank (UMB) in the Ashanti Region of Ghana. The study was conducted in the form of a survey, with data being gathered via questionnaire. Multiple regression analysis were used to the hypotheses testing. The study identified that customer satisfaction has a mediating effect on both service quality and customer loyalty.
- ItemASSESSING THE MODERATING ROLE OF POLITICAL INFLUENCE IN THE RELATIONSHIP BETWEEN STAFF TRANSFER AND CIVIL SERVANT PERFORMANCE: THE CASE OF KWADASO MUNICIPAL ASSEMBLY(2022-12) SAM, ABIGAIL; 7201790005Due to the recognition of government in nation building, the performance of civil servants has been a discussion of the day. With the emergence of the modern state, civil service in developing countries developed not only to make policies but also to implement them effectively. In other words, public service is often associated with efficiency and effectiveness manages development policies and programs. When the public sector was viewed as a significant contributor to economic growth and sociopolitical stability, government participation in national economics significantly increased in Ghana during the post-independence period of the 1960‘s. The study aims to investigate the effect of staff transfer on employee performance, the effect of political influence on employee performance and the moderating role of political influence in the relationship between staff transfer and employee performance. The study employed quantitative research with explanatory study. The population of the current study was defined as 212 employees in Kwadaso Municipal Assembly in the Ashanti Region of Ghana. The study used 150 employees of the assembly as a sample size. The current study was conducted in the form of a survey, with data being gathered via a questionnaire. Data were analysed using SPSS (v.23). The researcher used frequencies, percentages, mean scores, and standard deviation, as the data analysis techniques. Ordinary Least Square (OLS) was used for the analysis. The study found that there was a positive and significant relationship between staff transfer and employee performance. The study revealed that there was a positive and significant relationship between political influence and employee performance. The results show that political influence does not moderate the relationship between staff transfer and employee performance.