FASHION AND ISLAMIC FAITH IN THE 21ST CENTURY: A CASE OF MUSLIM WOMEN IN THE FORMAL SECTOR OF GHANA
FASHION AND ISLAMIC FAITH IN THE 21ST CENTURY: A CASE OF MUSLIM WOMEN IN THE FORMAL SECTOR OF GHANA
No Thumbnail Available
Date
2022-12
Authors
RASHIDATU ABDULAI
8201210011
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
This study aims to shed light on fashion and the Islamic faith in the 21st century, focusing on
the choices and practices of women who work in corporate Ghana to promote novel fashion
styles that suit trends of the day and Islamic regulations and laws. The mixed research method
was employed to gather and synthesize the data from a population of Muslim women working
in corporate Ghana. Snowball sampling technique was used to select all the 120 respondents
for the study. Participants for this study were selected through a set of criteria. Firstly, they
must be women. Secondly, they must be practising Muslims. Thirdly, they must be between
the ages of 25- 50 years. Fourthly, they must work in any formal institution in Ghana. Results
indicated Muslim women prefer clothing with loose silhouettes with African fabric
incorporation in their styles and as much as possible fulfil the regulations of Islam. Results
also established the relationship between Islam and fashion of the 21st century as being
influenced by their knowledge in Islam especially knowledge governing the clothing for
women. Data collected was used to create a collection of six designs through the art-studio
practice. The studio practice involved customer profiling, research, concept creation; mood
board, idea development; designing and illustrations.