ORGANISATIONAL CREATIVITY AND INNOVATION PERFORMANCE: THE MODERATING ROLE OF TOP MANAGEMENT SUPPORT
ORGANISATIONAL CREATIVITY AND INNOVATION PERFORMANCE: THE MODERATING ROLE OF TOP MANAGEMENT SUPPORT
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Date
2022-09
Authors
IRIS BITHIAH KYEI
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Abstract
Organizational creativity continues to be a high-end resource that births innovation performance
and long-term competitive advantages in this dynamic globalized environment. These advanced
developments are heightened by the support of top management. Consequently, most small and
medium-sized enterprises (SMEs) and other supply chain partners are increasingly becoming
creativity-oriented by harnessing the ideas and innovative capabilities of individuals at all
organizational levels as well as factoring in the support and leadership skills of top management
for organizational success. The purpose of this study was to extend the boundary of knowledge on
organizational creativity and innovation performance by examining the contingency role of top
management support in the creativity-innovation practice nexus. The proposed relationships were
tested on a sample of 100 top management and staff ofsmall and medium-sized enterprises (SMEs)
in the Ashanti region of Ghana. This study adopted a face-to-face data collection approach,
specifically delivery-and-collection. The study used inferential statistical tools in analyzing the
data. The findings show that organizational creativity has a positive significant effect on the
innovation performance of SMEs in Ghana. Also, the relationship between top management
support and innovation performance is positive and significant. Finally, top management support
positively moderates the relationship between organizational creativity and innovation
performance. It is recommended that top management should make efforts to invest in novel and
innovative structures that will promote creative strategic decision-making processes in their
organization. At the macro level, policymakers should provide enough institutional support to
organizations, particularly SMEs to enable them embed creativity in their business practices.