COLOUR IN FASHION: EFFECTS ON PERSONALITY
COLOUR IN FASHION: EFFECTS ON PERSONALITY
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Date
0201
Authors
Obeng,Sophia Leticia
Danso, Daniel Kwabena
Omari, Jonas Abora
Adjaottor-KuwornuJonathan E. T
Journal Title
Journal ISSN
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Publisher
European Journal of Education Studies
Abstract
Colours have much impact on users – either positively or negatively – when they are
used for fashion objects. This paper is purposed to identify major ways in which fashion
designers in tertiary institutions within Kumasi metropolis use colours for their fashion
objects and the effects of the colours on their clients. Qualitative research approach was
employed for this research. Specifically, the descriptive research method was adopted
for the study. One hundred and fifty (150) respondents with fashion design and textiles
background from three public tertiary institutions offering fashion design and textiles
as programme of study in the Kumasi metropolis of Ashanti region, were purposively
sampled for the study. Identification, beautification and communication, constituting
92.0%, 84.7% and 84.7% respectively of the 150 respondents, ranked as the top three
purposes for which people use colours in fashion goods. Interior decoration,
communication, designing textiles and enhancement of the aesthetic appeal of clothes,
representing 100%, 92.7%, 92.7% and 92.7% respectively were found to be the highest
positive impact of colour in fashion. In the study, 85.3% of the respondents stated that
some colours cause people to have low self-esteem while 62.0% of them said some
colours cause people to feel lazy. It is recommended that people should select colours
wisely to enhance their images.
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Citation
Obeng, S. L., Danso, D. K., Omari, J. A., & Kuwornu-Adjaottor, J. E. (2018). Colour in fashion: effects on personality. European Journal of Education Studies.