Video Ads in Digital Marketing and Sales: A Big Data Analytics Using Scrapy Web Crawler Mining Technique
Video Ads in Digital Marketing and Sales: A Big Data Analytics Using Scrapy Web Crawler Mining Technique
No Thumbnail Available
Date
2021
Authors
Boansi, Kufuor Oliver
Nkrumah, Kofi Frimpong Adasa
Dagadu, Joshua Caleb
Ohemeng, Asare Andy
Akpatsa, Samuel Kofi
Bakabbey, Kulbo Nora
Dorgbefu, Jnr. Maxwell
Addo, Prince Clement
Journal Title
Journal ISSN
Volume Title
Publisher
Asian Journal of Research in Computer Science
Abstract
The survival of the global economy is rooted in the production of goods, rendering of valuable
services, and formulation and implementation of favorable trade policies. These goods and
services supported by related policies however, must reach prospective customers unblemished in
good time, through planned advertisement strategies. Advertisement over the years has evolved
from the traditional one-on-one to technology induced ones such as digital marketing and sales.
Technological advancement has diversified advertisement into a multi-faceted and dynamic
channel with enormous growth and prospects. In this paper, we made a significant effort to identify actual online data to justify why short video (SV) adoption is essential in e-commerce and digital
marketing. A total of 23589 datasets were drawn from three global B2C and C2C websites using
the scrappy web crawlers to investigate a resilience model in the relationship between SV
advertising adoption, quality signals, customer satisfaction, price fairness, and sales in digital
marketing. Whereas shop location is vital in traditional shopping, logistics service quality overrides
its influence in online shopping settings.
Description
Keywords
Citation
Clement, A. P., Maxwell, D. J., Bakabbey, K. N., Kofi, A. S., Andy, O. A., Caleb, D. J., ... & Nkrumah, K. F. A. (2021). Video Ads in Digital Marketing and Sales: A Big Data Analytics Using Scrapy Web Crawler Mining Technique. Asian Journal of Research in Computer Science, 11(4), 52-71.