THE ROLE OF DIGITAL IDENTITY ON DIGITAL BUSINESS TRANSFORMATION - THE MODERATING ROLE OF BUSINESS PROCESS STRATEGY: A CASE OF GHANA HEALTH INSURANCE SCHEME IN THE ASHANTI REGION
THE ROLE OF DIGITAL IDENTITY ON DIGITAL BUSINESS TRANSFORMATION - THE MODERATING ROLE OF BUSINESS PROCESS STRATEGY: A CASE OF GHANA HEALTH INSURANCE SCHEME IN THE ASHANTI REGION
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Date
2022-11
Authors
BAFFOUR-TAKY, DACOSTA
7201790052
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Abstract
The effects of distance and boarders on business operations are being minimized by digitalization. Digital identity has been considered a key factor of digital business transformation, therefore, if digital business transformation is theoretically dependent on digital identity, could any factor enhance the relationship between digital identity and digital business transformation? In light of above, this present study thus assessed the moderating role of business process strategy in the relationship between digital identity and digital business transformation at the National Health Insurance Scheme, Ashanti Region. The study employed quantitative research with explanatory study. The population of the current study was defined as 350 employees in National Health Insurance Scheme, Ashanti Region of Ghana. The study used 150 employees of the National Health Insurance Scheme as a sample size on the basis of those who are involved in managerial decision making and can understand the issues presented in the questionnaire. The current study was conducted in the form of a survey, with data being gathered via a questionnaire. Data were analysed using SPSS (v.23). The researcher used frequencies, percentages, mean scores, and standard deviation, as the data analysis techniques. Prior to the main estimation of the hypotheses using the OLS, Exploratory Factor Analysis (EFA) was run to assess the reliability and validity of the data gathered. At the end of the study, it found that there was a positive and significant relationship between Digital identity and digital business transformation. The study revealed that there was a positive but insignificant relationship between Business process strategy and digital business transformation. The results show that Business process strategy does not moderate the relationship between Digital identity and digital business transformation