Avneet PannuMohammad Yousef Abuhashesh2025-07-252025-07-252014https://ir.aamusted.edu.gh/handle/123456789/135This research paper would highlight the significance of the social media integration process on the core marketing and advertising function of the company. In the current business environment the role of the internet based communication mediums has increased drastically. In this paper the impact of social media integration on marketing, adverting, public relations and the customer service function would be analysed. The advantages that the social media integration process can have on the company will be discussed, whereas the challenges would also be highlighted.Article