Browsing by Author "Aboagyewaa-Ntiri Josephine"

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Consumers Knowledge of Symbolic Names and Meanings of Ghanaian Fabrics
(2022) Ampa-Korsah Hagar; Aboagyewaa-Ntiri Josephine; Adu-Gyamfi Vida; Yeboah Akwasi
Generally, Ghanaian fabrics are unique and authentic, with each bearing traditional riches that express more pride in their national history, physical, material or symbolic gestures to benefit the indigenous Ghanaians. The fabrics have symbolic names and meanings, based upon which this study investigated consumers’ knowledge of symbolic names and meanings of Ghanaian fabrics and their impact on consumer purchase intentions. A quantitative research design was adopted for the study with a targeted population of 3,490,030 that visit the various clothing and textile shops in the Kumasi Central Business District (KCBD). The sample size for the study was 385 participants. Purposive and convenience sampling techniques were used in selecting the respondents. A questionnaire was used as an instrument to gather information from the respondents. The returned questionnaires were coded and keyed into SPSS-23.0. The data gathered were analysed using descriptive statistics in the form of frequencies, percentages, mean and standard deviation. The study revealed that the customers have little knowledge about Ghanaian fabrics’ symbolic names and meanings. It was concluded that Ghanaian fabrics had symbolic value, with names and meanings attached and consumers had little knowledge about the Ghanaian fabrics they use. The study recommended that manufacturers could embark on social, cultural and traditional events as part of their promotional programmes to educate and remind consumers to appreciate their rich culture and the symbolic value of the Ghanaian fabrics.
HOSPITALITY INDUSTRY AS A CATALYST FOR CULTURAL TOURISM IN KUMASI, GHANA: TEXTILE INTERIOR DECORATION WITH ADINKRA SYMBOLS
(2024) Bour-Peprah Nancy; Danso Daniel Kwabena; Adom Dickson; Aboagyewaa-Ntiri Josephine
The hospitality industry is one of the fastest-growing industries compared to the other sectors of the global economy and it has become a competitive environment and drives the search for new ways and elements of efficient performance. Interior decoration deals with decorating a commercial business accord or a residential home to a customer's personal preferences and styles. Clients of hotels and guest houses choose to lodge at places where they consider interior designs with cultural interpretations. Adinkra symbols have distinct meanings for supporting and transmitting a complex nuanced body of practices and belief systems. A studio-based practice research method under the qualitative research approach was employed for this study to observe how hotel roomswere decorated in twenty-five (25) selected hotels in the Kumasi Metropolis, Ashanti Region, Ghana. The study found that a large number of hotels purchase foreign fabrics and already made artefacts to decorate their hotel interiors. The fewhotelsinterior decorators who decorate their hotels with Adinkra symbols just use them with little or no consideration of their meanings. Six (6) products were produced by the researchers which were exhibited and used for the interior decoration of a hotel room. The study contends that hospitality industries in Kumasi must tactfully use cultural symbols in their interior decorations to boost their patronage
Usage of Free-Hand Cutting and Patterns in Garment Construction in Ghana
(Scientific Research Publishing, 2024-03-15) Bans-Akutey Mawufemor; Aboagyewaa-Ntiri Josephine; Appiah Ninette Afi
Ghanaians now demand better products as they have difficulties with the fit of garment made by their informal dressmakers and tailors. The study aimed to determine the appropriate method for garment construction. The study focused on registered roadside dressmakers, tailors, fashion designers and fashion students in Ghana. A sample of 302 respondents was selected using multi-stage sampling technique. Questionnaire was used to gather information. The results showed that garment made with pattern fits better as compared to freehand cutting. It was concluded that garment constructed with both freehand cutting and patterns brings out the perfect fit of garment. It was recommended that Ghana National Tailors and Dressmakers Association should encourage and train their members on the use of patterns, and this would improve and manifest in the high standard on fit of garment.
Usage of Free-Hand Cutting and Patterns in Garment Construction in Ghana
(2024-03-15) Bans-Akutey Mawufemor; Aboagyewaa-Ntiri Josephine; Appiah Ninette Afi
Ghanaians now demand better products as they have difficulties with the fit of garment made by their informal dressmakers and tailors. The study aimed to determine the appropriate method for garment construction. The study focused on registered roadside dressmakers, tailors, fashion designers and fashion students in Ghana. A sample of 302 respondents was selected using multi-stage sampling technique. Questionnaire was used to gather information. The results showed that garment made with pattern fits better as compared to freehand cutting. It was concluded that garment constructed with both freehand cutting and patterns brings out the perfect fit of garment. It was recommended that Ghana National Tailors and Dressmakers Association should encourage and train their members on the use of patterns, and this would improve and manifest in the high standard on fit of garment.