Browsing by Author "Adi, Doreen Dedo"

Filter results by typing the first few letters
Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    INFLUENCES OF RIDER PRACTICES AND ONLINE FOOD DELIVERY SERVICES ON CUSTOMER SATISFACTION
    (2024-12) Mensah, Eric Edem; Adi, Doreen Dedo; Olu, Ellen Louise; Akubia, Yaa Mawufemor; Nartey, Narteh Ebenezer; Adonu, Regina Enyonam
    Purpose: This study investigates the influence of rider practices on customer satisfaction in online food delivery (OFD) services within the Accra Metropolis, Ghana. Design/Methodology/Approach: The study was conducted using a survey. Purposive and snow ball sampling techniques were employed to select 120 participants who frequently use OFD ser vices. Data was analysed using descriptive statistics, focusing on the OFD-SERV dimensions: system operation, traceability, reliability, meal maintenance quality, hygiene, assurance, and se curity. Findings: Customers valued system operation, traceability, and meal maintenance, while assur ance and security dimensions received lower satisfaction ratings. Rider politeness, neat appear ance, and the use of protective gear were found to influence customer satisfaction significantly. However, issues such as food mishandling and late deliveries were identified as key concerns that negatively impacted customer experiences. Research Limitation: One major limitation encountered was difficulty obtaining the sampled re spondents to whom the questionnaire was to be administered. Practical Implications: Improving rider training, especially in communication and hygiene prac tices, could enhance customer satisfaction and retention in the OFD industry. Social Implications: The study has the potential to help marketing managers develop strategies that enhance service quality. This would strengthen the business brand and boost overall sales, improving customer satisfaction and economic growth. Originality/Value: This study contributes to the limited literature on OFD services in Ghana by addressing service assurance and security gaps that could further strengthen customer trust and loyalty.
  • No Thumbnail Available
    Item
    The Role of Plantain in Promoting Food Security: A Review
    (2024-05-16) Adi, Doreen Dedo
    Plantain is a food security crop of significant nutritional value in the global south. Yet there are significant post-harvest losses, especially at the senescent stage. This review seeks to give a general overview of the crop, its nutritional significance and the technologies that can be adopted to enhance its utilisation at its senescent stage. In West Africa, plantains are eaten at all ripening stages, yet processing is limited to the unripe and semi-ripe. Adoptable technologies such as foam-mat drying will enhance its utilisation in indigenous meals and other food applications. This review provides useful insight to optimize the use of plantain to prevent food waste.