Browsing by Author "Danso Daniel Kwabena"

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CHALLENGES FACING THE MARKETING OF FASHION PRODUCTS IN GHANA: CASE STUDY OF FASHION BUSINESSES IN HO MUNICIPALITY
(2018) Danso Daniel Kwabena; Nuworkpor Anita Afi; Kuwornu-Adjaottor Jonathan E. T.; Aboagyewaa-Ntir Josephine
The study assessed challenges facing the marketing of fashion products in the Ho Municipality of Ghana. A total sample size of two hundred (200) respondents was used in the conduct of this study. Quota sampling technique was adopted in the selection of staff and management of the selected fashion businesses. A total of 215 questionnaires were administered to respondents and 200 were received from them. The results indicated that there are several challenges facing the marketing of fashion products in Ho. These are lack of capital and credit facilities, high income tax, high utility bills and rent, lack of market, low and irregular income, competition of cheap imported clothes, lack of knowledge and skills in the use of clothing production techniques. It was found that challenges hindering the marketing of fashion products could be addressed through financial support, formal training, the ban of importation of fashion goods into the country and the regular conduct of fashion trade fairs. The study recommended that fashion enterprises should be supported by government and financial institutions in the prestart-up phase, the start-up phase and the growing phase in order to reduce the burden on them. Fashion firms should also be creative and innovative to survive the challenges facing the industry, particularly in terms of marketing, textile designs and fashion product designing. Fashion businesses should also embrace social media opportunities to promote their products. There is also the need for infrastructural developments that will help reduce production cost but improve quality.
HOSPITALITY INDUSTRY AS A CATALYST FOR CULTURAL TOURISM IN KUMASI, GHANA: TEXTILE INTERIOR DECORATION WITH ADINKRA SYMBOLS
(2024) Bour-Peprah Nancy; Danso Daniel Kwabena; Adom Dickson; Aboagyewaa-Ntiri Josephine
The hospitality industry is one of the fastest-growing industries compared to the other sectors of the global economy and it has become a competitive environment and drives the search for new ways and elements of efficient performance. Interior decoration deals with decorating a commercial business accord or a residential home to a customer's personal preferences and styles. Clients of hotels and guest houses choose to lodge at places where they consider interior designs with cultural interpretations. Adinkra symbols have distinct meanings for supporting and transmitting a complex nuanced body of practices and belief systems. A studio-based practice research method under the qualitative research approach was employed for this study to observe how hotel roomswere decorated in twenty-five (25) selected hotels in the Kumasi Metropolis, Ashanti Region, Ghana. The study found that a large number of hotels purchase foreign fabrics and already made artefacts to decorate their hotel interiors. The fewhotelsinterior decorators who decorate their hotels with Adinkra symbols just use them with little or no consideration of their meanings. Six (6) products were produced by the researchers which were exhibited and used for the interior decoration of a hotel room. The study contends that hospitality industries in Kumasi must tactfully use cultural symbols in their interior decorations to boost their patronage
Incorporation of Traditional Symbols of Upper East Region of Ghana into Fugu Fabrics
(2023-03-31) Ayaaba Fuseini; Danso Daniel Kwabena
This research work sought to identify and discuss the socio-economic and cultural relevance of fugu (smock) fabrics, study the extent to which traditional symbols of the Upper East Region of Ghana are incorporated in fugu fabrics, and also design and produce fugu fabrics with selected traditional symbols of Upper East Region of Ghana incorporated in them. The researchers adopted the studio based research approach as it is deemed the most appropriate for this type of research project. It involved the descriptive and exploratory methods of research. The purposive and quota sampling methods were employed in this research which made it possible to reach the fugu fabric weavers, users of the fugu, sellers of fugu and fugu fabrics for needed data. A sample size of fifty (50) was used and data gathered were obtained through the use of questionnaire and interview. The researchers found that fugu fabrics contribute a lot in the cultural and socio-economic lives of the people in the Upper East Region of Ghana as they use them for funerals, festivals, marriage ceremonies, and it also help them earn good living through occupations such as weaving, sewing, and sale of smocks. Respondents also, generally, expressed interest in the incorporation of traditional symbols in the fugu fabrics of Ghana. The study concluded that the incorporation of traditional symbols in the fugu fabrics of the Upper East Region of Ghana will promote the cultural value of the products, enhance their aesthetic appeal, and also attract more people to purchase them. It is, therefore, imperative for fugu fabric producers and textile artists, in general, to turn attention to the fugu business and work towards the inculturation of fugu fabrics with traditional symbols of Ghana to make the industry a vibrant and more attractive one. The researchers also recommend their newly designed fugu symbolic fabrics for use.