The Impact Of Enterprise Learning On Enterprise Performance: The Mediating Role Of Enterprise Innovation And The Moderating Influence Of Enterprise Culture In Small And Medium-Scale Enterprises (Smes) In Kumasi

Abstract

The proliferation of Small and Medium-Scale Enterprises in developing or developed countries is very important because they contribute immensely to the economic development of the countries. In developed or high income countries, SMEs have contributed to over 50% of the Gross Domestic Product (GDP) and given more than 60% of all employment. From the study, we deduced that enterprise learning affects firm’s performance positively. Enterprise learning is seen as a key component in defining a firm’s superior performance and long-term competitive advantage. This component promotes the development of enterprise competencies that are either valued by customers or difficult to imitate, adding to the firm's competitive edge. Moreover, enterprise learning also directly impacts enterprise innovation. Enterprise learning may help businesses introduce new knowledge, advance their knowledge and expertise, and improve their performance. Enterprise innovation partially mediates the relationship between enterprise learning and enterprise performance from the study. Furthermore, enterprise culture positively moderates the relationship between enterprise innovation and enterprise performance. The culture of an enterprise creates an environment that is conducive for innovation. Enterprise culture directly affects innovation since workers are free to come up with new ideas which improve performance of enterprises. Lastly, the study employed a quantitative research method. The objectives for the study were achieved using a cross-sectional survey design. The respondents were selected using random sampling technique. The study utilized Hay’s (2017) model 3 statistical analysis using SPSS. All the latent variables were measured on a 5-point likert scale, with 1 being strongly disagree to 5 being strongly agree.