FACTORS AFFECTING THE NON-CONSUMPTION OF MADE IN GHANA PRODUCTS (A CASE STUDY OF TRADERS AT PAUL SAGOE LINE ADUM-KUMASI)

Abstract

The non-consumption of made in Ghana products has had a toll on the economy. To this end, this study investigates the Factors that is affecting the non-consumption of made in Ghana products within the domestic market. The researcher intends to employ descriptive research design so as to give a profile of the various aspects of the phenomenon. Indeed, purchasing our own made here will boost the economy. Among the factors affecting the non-consumption of locally made products are product quality, packaging and taste being findings of the researcher shall bring to the fore. Paul sagoe line which is a business hub in Kumasi is going to be the forecast for this exercise. Data for the study was obtained from these traders at the paul sagoe line Adum, in Kumasi. SPSS software was used in analyzing the data collected. Based on the data collected, some conclusions shall be drawn so as to help policy makers come out with pragmatic solutions to reverse this trend.