Reflections On Fashion Trends: The Production Of Durbar Garments For Young Ladies In The Volta Region Of Ghana

Abstract

This study investigates the constituents of durbar garments and fashion trends in Ghana, focusing on the importance of tradition, culture, and heritage in shaping preferences and expectations. Data was collected from 115 participants and analysed to identify the key factors influencing the production, distribution, and consumption of durbar garments in the Volta Region of Ghana. The findings reveal that respondents highly value garments reflecting the symbolism in Ewe traditional costumes and those that embrace and represent the culture of the people. Moderate agreement was observed for garments made from the local Ewe Kete cloth and those inspired by the culture where they originate. The impact of traditional clothing on fashion trends was assessed, highlighting the strong connection between tradition and fashion trends, and the importance of cultural influences in shaping the fashion world. However, participants did not view all aspects of tradition and fashion trends as equally important in their relationship. Based on these findings, recommendations were provided for the design and production of durbar garments, emphasizing the importance of cultural, traditional, and historical aspects of the community. Further research suggestions include exploring the impact of globalization, technology, sustainable practices, and consumer behaviour on the durbar garment industry in Ghana.