Increasing Market Rewards for Sustainability: A Case of Private Nursing and Midwifery Colleges in Ghana
Increasing Market Rewards for Sustainability: A Case of Private Nursing and Midwifery Colleges in Ghana
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Date
2019
Authors
Duodu, John Kwame
Antwi, James
Antwi , Joseph Baafi
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Publisher
Journal of Economics, Management and Trade
Abstract
This study sought to examine the interplay between market rewards and sustainability of private
nursing and midwifery colleges in a competitive market environment. Over the last two decades,
there has been a proliferation of Private Nursing and Midwifery Colleges in Ghana. These colleges
are increasingly competing with their counterparts in the public sector that receive incentives from
government. Therefore, increasing market rewards of private nursing colleges is imperative for sustainability of the colleges. The study adopted a descriptive survey design using quantitative approach. Total number of respondent for this study was 142. The study uncovered that equal
employment opportunities for graduates, tax holidays, subventions or support from government were the key market rewards that could lead to sustainability of private institutions. These rewards were found to have a significant relationship with sustainability of institutions. The study also discovered that, effective market rewards can lead to improvement in enrolment and attraction of local or external investors in management of private nursing and midwifery colleges to enable them compete with those in the public sector.
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Citation
Duodu, J. K., Antwi, J., & Baafi, J. A. (2019). Increasing Market Rewards for Sustainability: A Case of Private Nursing and Midwifery Colleges in Ghana. Journal of Economics, Management and Trade, 25(4), 1-15.