Colour In Fashion: Effects On Personality

Abstract

Colours have much impact on users – either positively or negatively – when they are used for fashion objects. This paper is purposed to identify major ways in which fashion designers in tertiary institutions within Kumasi metropolis use colours for their fashion objects and the effects of the colours on their clients. Qualitative research approach was employed for this research. Specifically, the descriptive research method was adopted for the study. One hundred and fifty (150) respondents with fashion design and textiles background from three public tertiary institutions offering fashion design and textiles as programme of study in the Kumasi metropolis of Ashanti region, were purposively sampled for the study. Identification, beautification and communication, constituting 92.0%, 84.7% and 84.7% respectively of the 150 respondents, ranked as the top three purposes for which people use colours in fashion goods. Interior decoration, communication, designing textiles and enhancement of the aesthetic appeal of clothes, representing 100%, 92.7%, 92.7% and 92.7% respectively were found to be the highest positive impact of colour in fashion. In the study, 85.3% of the respondents stated that some colours cause people to have low self-esteem while 62.0% of them said some colours cause people to feel lazy. It is recommended that people should select colours wisely to enhance their images.