Assessment Of Technology Adoption Among Small And Medium-Scale Fashion Enterprises In The Kumasi Metropolis

Abstract

The goal of thisstudy was to assess the extent to which SMEs in Ghana’s fashion industry are using technology by looking at the Kumasi metropolis. For this study, quantitative research design was used. Participants in the study were registered fashion houses from the Ghana National Association of Garment Makers (GNAGM) and the Ghana National Tailors and Dressmakers Association (GNTDA). Using the random sampling technique, a total of 278 members from the population were chosen partake in the study. Questionnaire was the main method of data collection in this study. The analysis of the data was both descriptive and inferential. The study discovered that hardware technology for instance high speed sewing machine and software technology like Computer aided design’s adoption are low in the fashion industry in the metropolis, especially among Small and Medium-scale Fashion Enterprises SMSFEs. Also, factors related to technology do not make SMSFEs in the Kumasi metropolis more likely to adopt and use technology in their processes. On the other hand, it was found that organisational factors had a positive effect on how technology was used. It is recommended that policymakers and industry stakeholders like government and Industry association should work together to raise awareness of the benefits of advanced technologies like computer-aided design and automated material handling systems.