Analyzing Body Proportions And Their Unique Attributes For Optimized Garment Fit In Plus-Size Women: A Case Study In Accra, Nungua Municipality

Abstract

The aim of the study was to aanalyze body proportions and their unique attributes for optimized garment fit in plus-size women. The researcher utilized a descriptive research approach. The quantitative research design was used. The study result indicates that obese women are more likely to be stigmatized by fashion designers and that weight discrimination has been found to bring "social stigmatism and stereotyping and that can lead to depression, discrimination, and binge eating." The total population was 320 respondents, and a random sampling technique was used to collect data from the respondents. The study recommended that fashion designers should maintain a certain degree of customisation required for obese females and fashion designers should do research to find out additional fashion information typically required from a secondary source such as a website, a workshop or a booklet to sew for obese females.