Improving Entrepreneurial Mindset Through Innovation Intentions: The Mediating Role Of Knowledge Acquisition

Abstract

Customer purchase intention is vital to organizations since it assure their overall success. In view of this, the present study was developed to investigate how an entrepreneurial mindset links to innovation intentions and the mediating effect of knowledge acquisition at AAMUSTED. The study was quantitative in nature, and was conducted at the AAMUSTED campus with 200 respondents. The study revealed that Entrepreneurial Mindset impact Innovation Intentions by 65.5% with (𝛽 = 0.655,𝑆𝑡𝑑.𝐸𝑟𝑟𝑜𝑟 = 0.059,𝑝 − 𝑣𝑎𝑙𝑢𝑒 = 0.000). Also, there was a positive relationship between Entrepreneurial Mindset and Knowledge Acquisition, 0.00<0.05 level (2-tailed), such that Entrepreneurial Mindset greatly influenced Knowledge Acquisition by 34%. Again, the impact of the mediator (Knowledge Acquisition) from the data analysis was seen to impact the relationship between entrepreneurial mindset and innovation intentions by 10.5%. Recommendations in line with policy practice and future studies were proposed in accordance with the findings of the study.