Assessing The Challenges Of The Garment Industry And Its Impact On Performance Of Selected Fashion Houses In The Greater Accra Region Of Ghana

Abstract

This study investigated the challenges, relationships, impacts, and strategies pertaining to the fashion and garment industry in the Greater Accra region of Ghana. The study adopted the survey design, utilizing a sample size of 149 participants that included fashion industry professionals, government representatives, and stakeholders. Through the administration of carefully structured questionnaires, the study uncovered critical hindrances to growth, such as a lack of modern technology, skilled labour, adequate infrastructure, and governmental support. The findings revealed critical obstacles such as a lack of modern technology, skilled labour, and government support, as well as insights into specific marketing and policy challenges that affect global competition and business expansion. The study also discovered the non significance of production challenges on performance, emphasizing the need for a comprehensive understanding of other impacting factors. Based on the findings, the study recommends the implementation of modern technology and machinery, strategic local collaborations, investment in online presence, quality control procedures, and regular staff training. It emphasizes the need for targeted governmental support in the form of tax incentives and policy alignment. Collaboration among governmental bodies, industry leaders, and international stakeholders is urged to facilitate a more innovative, sustainable, and globally competitive fashion sector in Ghana