Makeup Applications And Their Effects On Personalities: A Case Study Of Zongo Communities In Kumasi Metropolitan Assembly

Abstract

This study aimed to analyze makeup applications and their impact on the personalities of individuals who wear them. The objectives included assessing the overall happiness of individuals with and without makeup, examining the awareness of makeup effects on human skin, and observing makeup's role and improper application. The descriptive survey design was used in a mixed-methods approach by the researcher. Using a non-probability convenience selection technique, 100 respondents from Zongo communities in the Kumasi Metropolitan Assembly were chosen as the sample size. The tools used to collect data were workshops, interviews, and a questionnaire. The gathered data were examined statistically and qualitatively, and frequency and percentage distribution tables were used to display the results. According to the survey, most respondents were girls between 18 and 25, had completed their tertiary degree, and were Muslims. The findings indicated that respondents had a high knowledge of and frequently used makeup. Television advertisements were the primary source of information about makeup for most respondents. The study also revealed preferences for specific makeup items and found that respondents agreed that makeup helped them hide flaws or feel happy. Regarding the effects of makeup application, respondents expressed discomfort, disagreed with feeling sexier or fake when wearing makeup, and disagreed that product cost influenced their choice. Recommendations based on the study's findings include public education on the awareness and effects of makeup application on the skin, encouraging regular visits to healthcare facilities for skin checks, and providing educational resources on makeup application by makeup-producing companies.