The Impact of Social Media Political Activists on Voting Patterns
The Impact of Social Media Political Activists on Voting Patterns
No Thumbnail Available
Date
2020-07-04
Authors
Adasa Nkrumah Kof Frimpong
Gabriel Nyame
Ping Li
Md Altab Hossin
Journal Title
Journal ISSN
Volume Title
Publisher
Political Behavior
Abstract
This paper investigates how social media afects general voting patterns. Unlike pre vious studies investigating whether citizens’ use of social media afects political par ticipation, this paper considers the connections that social media users have with
political activists on social media, and how this connectedness infuences general
voting patterns, using data from Ghana. With contemporary theoretical perspectives
and exploratory techniques, trends from past literature are presented, from a social
media-based propagated survey with 420 valid responses. Structural equation mod eling was used to test the conceptual model, which demonstrates that the connected ness with political and social media activists is signifcant and positively infuences
modifcations in voting patterns. Online political participation and political afect
also present an efect on voting patterns. The relationship between connections with
social media political activists and online political participation is signifcant, as
indicated by a strong covariance observed in the model. The results of the multi group analysis also indicate some cultural and social issues to shape the phenomena
for further investigation.
Description
Keywords
Citation
Kofi Frimpong, A. N., Li, P., Nyame, G., & Hossin, M. A. (2022). The impact of social media political activists on voting patterns. Political Behavior, 1-54.