A Study On The Quality Measures Employed By Fashion Design Centres For Garments Production In The Western Region, Ghana

Abstract

The main purpose of the study was to investigate the quality measures employed by fashion design centres in garments production in Western Region, Ghana. This study used case study design. Quantitative research approach was used. The population for the study was seventy six (76) respondents comprising Fashion designers in the Western Region of Ghana. Census method was used to select seventy six (76) respondents for the study. A questionnaire was developed by the researcher to obtain relevant information on the topic from the selected respondents at selected fashion centers in the Western Region. Descriptive statistics was used to analyse data. The study results indicated that, 42.1% reported that they had patronised five to six garments in a year. Many of the respondents (38.2%) said that they only place order and make payment upon delivery of the garment. Furthermore, (23.7%) of them claimed that they bought only the fashion fabric for the dressmaker for sewing and also, 21% bought fashion fabric and lining for the dressmaker. This result is indicating the fact that most respondents decide on the fashion fabrics that would be used for the construction of their garments and for that matter buy the fabrics for the designers for sewing. The study findings depicted that, 90.8% indicated that they do not normally select designs for their customised garments. This means a greater number of the respondents were satisfied with thread and garment fabric colours in constructing their garments. With a mean value of 4.85 and standard deviation of 0.867, (69.3%) of the respondents reported that they sometimes had seams and stitches constructed neatly in their customised garments. However, further investigation revealed that issues relating to smooth fitness of underlining raised a little concern. The study results concluded that, the respondents normally selected designs for their customised garments because they want their design to be unique. The implication is that custom-made garment users might not derive adequate serviceability if their garments are poorly stitched. The study recommended that Ghanaian Fashion designers need to be creative and innovative to withstand the challenges presented to the industry, particularly in terms of fashion design and its application to product