The Impact Of Fashion Trend On Ethnic Clothing In Ghana: Case Study Of The Upper West Region Of Ghana

Abstract

The purpose of this study was to explore how fashion trend has affected ethnic clothing in the Upper West Region of Ghana. The study was guided by the achievement of four specific objectives. It used an exploratory qualitative research method and semi-structured interviews to collect data from fifty-five (55) respondents chosen through a combination of accidental and snowball sampling techniques. The study found that fashion trend has led to the sinking and dwindling of interest of the people in the Upper West Region in the ethnic clothing and the cultural significance and ideals that go along with it. The study also found that fashion trend on the hand has enhanced the creative ingenuity of the ethnic clothing fashion designers by encouraging the development of new ideas, styles, and trendy looks in ethnic clothing designs. Based on the outcomes of the study, the researcher makes a recommendation. It is apparent that ethnic clothing can have a unique look, but before that can happen, the government needs to show that it cares about the business of ethnic clothing by making policies that regulate the textile industry. Individual designers and companies that make ethnic clothing must come together to form a well-run institution with a governing body that keeps an eye on the established industry. again, by introducing academic courses and programs in fashion design, ethnic clothing fashion designers and trend watchers can be trained in our academic institutions.