INTEGRATION OF CROSS-CULTURE EXPERIENTIAL LEARNING INTO THE MBA CURRICULUM AT THE FACULTY OF BUSINESS EDUCATION, AAMUSTED

Abstract

This proposal recommends the integration of the internationally recognised Cross-Culture (X Culture) experiential learning programme into the Master of Business Administration (MBA) curriculum at the Faculty of Business Education, Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development (AAMUSTED). This initiative aligns with AAMUSTED's mandate to provide higher education in technical, vocational, and entrepreneurial training and to develop strong linkages with industry for holistic training. X Culture is a global collaborative project where students from over 100 universities around the world work in international virtual teams to solve real business challenges like developing business proposals, marketing strategies, or operational solutions presented by corporate partners. A key feature of this programme is its emphasis on cross-cultural collaboration. That is, working with people from different national, cultural and linguistic backgrounds, each bringing unique perspectives, values, and communication styles. Through this experience, MBA students will have the opportunity to work in diverse cross-cultural teams, develop critical global business skills, strengthen their digital collaboration capacity, and enhance their employability. This proposal highlights the introduction, problem statement, justification, overview of X-Culture, benefits to AAMUSTED, conclusion and recommendations adopting X-Culture into MBA curriculum.