Formulation and Selection of Strategies Using Quantitative Strategic Planning Matrix: An Empirical Study

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dc.contributor.authorAdu-Gyamfi, Mavis
dc.contributor.authorAlhassan, Ibrahim
dc.contributor.authorAsafo, Samuel Mawusi
dc.date.accessioned2023-11-21T11:56:42Z
dc.date.available2023-11-21T11:56:42Z
dc.date.issued2020
dc.description.abstractBackground: A Strategic Audit (SA) is a diagnostic tool for strategic planning. It is an aid to a critical organisation and institutional decision-making. SA was performed on Asankranman Microfinance Limited (AML) with the main aim of assessingitscurrentstrategies and revisingthem in relation to the demands of the marketplace. AML is one of the highly-reputable microfinance companies in the Amenfi West District in the Western Region of Ghana. The principal targetclientele of AML ismainlywomen in small and micro enterprises as well as commercial drivers. The companycommands a customer base of about 8,276. Materials and Methods: The paper employed a Strength, Weakness, Opportunity and Threat (SWOT) analysis to find areas of alignment and misalignment based on the internal and external factors influencing success. Quantitative Strategic Planning Matrix (QSPM) was then used to evaluate, formulate and to prioritized strategies thereby enabling AML to adopt the best-fit strategy for its operations in the microfinance industry in the Western Region of Ghana. Results: The results indicated that AML stands a better chance of surviving competition in the industry despite its financial challenges; if it expands to other neighbouring districts. Conclusion:AML should focus most of its marketing budget on expanding to other neighbouring districts sincethe ‘expansion’ was identified by the Consulting team as the best strategy and most important implementable strategy among the other strategic alternatives
dc.identifier.citationAlhassan, I., Adu-Gyamfi, M., & Asafo, S. M. (2020). Formulation and Selection of Strategies Using Quantitative Strategic Planning Matrix: An Empirical Study.
dc.identifier.urihttps://ir.aamusted.edu.gh/handle/123456789/684
dc.language.isoen
dc.publisherIOSR Journal of Business and Management (IOSR-JBM)
dc.titleFormulation and Selection of Strategies Using Quantitative Strategic Planning Matrix: An Empirical Study
dc.typeArticle
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