Department of Management Education
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- ItemThe effects of corporate rebranding on customer satisfaction and loyalty: Empirical evidence from the Ghanaian banking industry(Cogent Business & Management, 2017-09-06)The study examined whether or not the rebranding activities in the Ghanaian banking industry, had any influence on customers’ perception on service quality, their level of satisfaction and their level of loyalty. These relationships were ascertained by running a moderation and linear regression analyses. The study identified that, rebranding had no statistically significant effect on perceived ser vice quality, customer satisfaction and customer loyalty, in the Ghanaian banking industry. Rebranding had no moderating effect on the relationship between service quality and customer satisfaction. It also had no moderating effect on the relation ship between service quality and customer loyalty. And finally, rebranding did not have a moderating effect on the relationship between customer satisfaction and customer loyalty. It was concluded that, rebranding activities in the Ghanaian bank ing industry had no significant effect on customers’ attitude towards the brand. Banks and other financial institutions must therefore be circumspect when it comes to investment in rebranding activities and be more interested in making investments that will positively influence the attitude of their customers
- ItemAbusive customer behaviour and frontline employee turnover intentions in the banking industry: The mediating role of employee satisfaction(Cogent Business & Management, 2018-10-11)The study aims to examine the mediating role of frontline employee job satisfaction in the relationship between abusive customer behaviour and employee turnover intentions in the banking industry
- ItemInnovation education and entrepreneurial intentions among postgraduate students: The role of innovation competence and gender(Taylor and Francis, 2022-06-05)The study examined the effect of innovation education on entrepre neurial intentions among postgraduate students and the role of innovation com petence and gender. The study was a survey, with data collected using a structured questionnaire. The study used Master’s students of Akenten-Appiah Menka University of Skills Training and Entrepreneurial Development (AAMUSTED), Ghana. The sample includes 370 Master’s students from 10 faculties of the university. Data were analyzed using Structural Equation Modelling (SEM). The study found that innovation education has significant positive influence on entrepreneurial intention. Innovation competence was found to mediate the relationship between innovation education and entrepreneurial intention. Finally, gender moderated the relationship between innovation education and innovation competence and also moderated the relationship between innovation competence and entrepreneurial intention. Assessing the moderating role of gender between innovation education and inno vation competence, as well as, innovation competence and entrepreneurial inten tion, represents novel contributions of this study
- ItemMARKET ORIENTATION AND NEW PRODUCT SUPERIORITY AMONG SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs): THE MODERATING ROLE OF INNOVATION CAPABILITY(International Journal of Innovation Management, 2019-07-25)The study explored the effects of the individual dimensions of market orientation on the superiority of new products introduced unto the market by SMEs, as well as the moder ating role of innovation capability on these relationships. Analysis was based on 373 SMEs whose respondents were either employee-managers or owner-managers. Confirmatory Factor Analysis was conducted to check for validity and reliability of the observed items. A hierarchical regression model was estimated to test the various hypotheses set for the study. Findings revealed that customer orientation and inter-functional coordination had a positive and significant effect on new product superiority; however, competitor orientation had no significant effect. Innovation capability positively moderated the effects of cus tomer orientation, competitor orientation and inter-functional coordination on new product superiority. This indicates the crucial role of SMEs’ innovative capability in leveraging the effect of competitor orientation on new product superiority.
- ItemEffect of network embeddedness on innovation performance of small and medium-sized enterprises The moderating role of innovation openness(ournal of Strategy and Management, 2019-07-17)– The purpose of this study was to identify if network embeddedness and innovation performance relationship, which has been largely studied in multinational enterprises (MNEs) and large corporations, was also applicable in the context of small and medium-sized enterprises (SMEs). Secondly, the authors also sought to identify the moderating role of innovation openness in the relationship between network embeddedness and SMEs’ innovation performance. Design/methodology/approach – Empirical analysis was based on 388 SMEs in Ghana. Various validity and reliability checks were conducted before the presentation of the actual analysis, which was conducted using the structural equation modeling in Amos (v.23). Findings – Findings revealed that, in the context of SMEs, network embeddedness had significant positive effect on innovation performance. The authors further identified that SMEs with both high levels of network embeddedness and innovation openness had a much higher performance in their innovation, compared to SMEs that relied solely on network embeddedness. Research limitations/implications – The current study found innovation openness to further strengthen the relationship between network embeddedness and SMEs’ innovation performance. The relationship between network embedded and SME’s innovation could, however, be mediated by knowledge transfer mechanisms, so future studies should pay particular attention to the mediating mechanisms. Practical implications – Management of SMEs is advised to develop conducive organizational structures, such as trust, openness to collaboration and so on, for effective innovative knowledge transfer and transformation. Originality/value – Past research studies on network embeddedness and innovation performance have dominantly resided in MNE and large corporations. This current study extends the body of knowledge by extending the network embeddedness and innovation performance research studies to SME contex