Transformational leadership, employee self-efficacy, employee innovativeness, customer-centricity, and organizational competitiveness among insurance firms
Transformational leadership, employee self-efficacy, employee innovativeness, customer-centricity, and organizational competitiveness among insurance firms
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Date
0202
Authors
Iddris, Faisal
Dogbe, Courage Simon Kofi
Kparl, Emmanuel Mensah
Journal Title
Journal ISSN
Volume Title
Publisher
Insurance firms
Abstract
Purpose – This study aims to assess how employee innovativeness, employee self-efficacy and customer centricity intervene in the relationship between transformational leadership and organizational competitiveness
of insurance firms.
Design/methodology/approach – This study was a survey, with data collected using a structured
questionnaire. The population was the insurance firms in Ghana, and the target respondents were employees.
The sample comprises 218 employees drawn from 19 insurers. Data was analyzed using structural equation
modeling.
Findings – This study concludes that transformational leadership had a direct effect on organizational
competitiveness. Employee innovativeness partially mediated the relationship between transformational leadership
and organizational competitiveness. Employee self-efficacy moderated the effect of transformational leadership on
employee innovativeness. Finally, customer-centricity moderated the effect of employee innovativeness on the
organizational competitiveness of insurance firms.
Research limitations/implications – Future studies should pay particular attention to the individual
dimensions of transformational leadership (individualized consideration, intellectual stimulation,
inspirational motivation and idealized influence), in combination with the other constructs studied.
Practical implications – Insurance is a service industry, which sells mostly unsolicited products.
Customer-centricity is therefore very crucial in achieving organizational competitiveness. Attention should
also be paid to transformational leadership and employee self-efficacy, as they enhanced employee
innovativeness needed for competitive advantage.
Originality/value – This study contributed to the understanding of the relationship between transformational
leadership and organizational competitiveness, by identifying employee innovativeness, employee self-efficacy and
customer centricity, as intervening variables.
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Citation
Iddris, F., Dogbe, C. S. K., & Kparl, E. M. (2022). Transformational leadership, employee self-efficacy, employee innovativeness, customer-centricity, and organizational competitiveness among insurance firms. International Journal of Innovation Science.