Perceived Online Risk, Consumer Trust and M-Shopping Behaviour

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dc.contributor.authorDogbe, Courage Simon Kofi
dc.contributor.authorZakari, Mariama
dc.contributor.authorPesse-Kuma, Abel Gregory
dc.date.accessioned2023-11-22T15:32:50Z
dc.date.available2023-11-22T15:32:50Z
dc.date.issued2019-06-01
dc.description.abstractPurpose: This study investigates the influence of perceived online risk on m-shopping behaviour in an immature market, and how consumer trust could moderate that relationship. Design/methodology/approach: University students in Ghana represents the sample for the study. Confirmatory factor analysis was performed to check for validity and reliability of the measurement items. After which a hierarchical regression model was performed. Findings: Findings revealed that, perceived financial and product risks had negative effects on m-shopping behaviour. Trust also had positive effect on m-shopping behaviour. Consumer trust however significantly reduced the negative effects of perceived financial and product risks on m-shopping behaviour. Practical/social implications: Effective addressing system is a prerequisite for m-shopping survival, and the government must intensify efforts in making citizens register for the digital address. A mandatory digital address would be useful for assessing facilities like banking, application for employment, admission to educational institutions, and company registration
dc.identifier.citationDogbe, C. S. K., Zakari, M., & Pesse-Kuma, A. G. (2019). Perceived Online Risk, Consumer Trust and M-Shopping Behaviour. e-Journal of Social & Behavioural Research in Business, 10(1), 10-23.
dc.identifier.urihttps://ir.aamusted.edu.gh/handle/123456789/824
dc.language.isoen
dc.publishere-Journal of Social & Behavioural Research in Business
dc.titlePerceived Online Risk, Consumer Trust and M-Shopping Behaviour
dc.typeArticle
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