RESEARCH ARTICLES

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Layouts and Effective Creation of Female Garment Designs in Ghanaian Clothing Industry
(2012) Aboagyewaa – Ntiri Josephine; Apreku Vida
The purpose of this study was to highlight pattern layouts which lead to skills acquisition by both students and designers in the clothing industry in Kumasi, a city in Ghana. The sample size of the study was 200 people. Questionnaire, interview and observation were used for data collection and content analysis done. Findings from the study indicate that some fashion designers did not see the benefits of using patterns; therefore, they did not use pattern layouts. However, the clothing designing students agreed that layouts helped in designing creative and professional garments. Although, their major constraint in the use of layouts is the increase number of hours used to produce patterns. The paper concludes with a call on stakeholders to give some training or workshops on knowledge of pattern layouts to both formally and informally trained fashion designers.
Traceability: Availability and Efficiency among Food Industries in Ghana
(2013-01-03) Ababio Patricia Foriwaa; Adi Dedo Doreen; Commey Vida
Food traceability systems availability and efficiency was investigated using 74 food businesses along the food chain in Ghana. Questionnaire with closed and open ended questions were given to purposefully sampled staff in key positions in the food businesses to answer on qualification of technical personnel, availability of documentation procedure and how these businesses were controlling traceability systems. Most food businesses were using Higher National Diploma graduates in the technical/supervisory positions. Documentation was poor and although there was awareness on traceability across the food businesses, implementation and maintenance was not effective. Only 23.8% manufacturing/processing units, 20% hospitals, 16.7% hotels and 14.8% schools could complete traceability test within 4 hours. It was recommended that more short training programmes on quality and safety be designed for workers in the food industry by appropriate institutions while science students from the Senior High Schools are encouraged to enroll on food science and food manufacturing technology programs to improve on the current situation.
Teachers’ Self-efficacy Beliefs: The Relationship between Gender and Instructional Strategies, Classroom Management and Student Engagement
(Ghana Journal of Development Studies, 2015) Frederick Kwaku Sarfo; Francis Amankwah; Francis Kwame Sam; Daniel Konin
The study investigated the relationship between gender and self-efficacy beliefs in instructional strategies, classroom management and student engagement among senior high school teachers in Kumasi metropolis, as most previous studies tend to focused on the developed countries other than developing countries like Ghana. Specifically, descriptive survey design was used to determine the levels of self-efficacy beliefs among the teachers and the relationship between gender and teachers’ self-efficacies were also ascertained. The sample included 259 male and 178 female teachers who were randomly drawn from both private and public senior high schools. Teachers’ Sense of Efficacy Scale (TSES) was used to collect data from the respondents. Data collected were analysed using descriptive and inferential statistics. Results indicated that generally teachers have relatively higher self-efficacy beliefs especially at the student engagement aspect. It was found that male and female teachers differed in relation to their instructional strategies with female teachers on average have better instructional strategies efficacy than male teachers. On contrary, both male and female teachers did not differ in terms of classroom management and student engagement efficacies. Based on these findings, it was recommended that teacher training institutions should emphasise the teaching of instructional practices, student engagement and classroom management practices to the teacher trainees so as to improve their efficacies level
Information access and evaluation skills of secondary school students in Ghana
(Library Philosophy and Practice, 2017-05) Yeboah, Patience; Dadzie, S. Perpetua; Owusu-Ansah, M. Christopher
Information Literacy (IL) is a necessary skill needed by students to survive in the dynamic information environment of the 21st century. This study explored the IL skills of secondary school students in Ghana with specific focus on students’ abilities in finding and evaluating information. The study was conducted in two “first-class” secondary schools in the Kumasi Metropolis of the Ashanti Region of Ghana; Opoku Ware Senior High School and Yaa Asantewaa Girls’ Senior High School. A survey instrument was developed to assess the skills of the students in that regard. Questionnaires were distributed to an overall sample size of one hundred and seventy (170) students in the two schools. In addition, four teaching staff of the schools were also interviewed to corroborate the findings from the students. The findings revealed that students in the two schools lack the ability to effectively access information for their academic work. The study also discovered that students in the participating schools lack the basic skills to differentiate good information from bad ones. The study recommends, among others, the integration of IL into the secondary school curriculum in Ghana; and collaboration between librarians, teaching staff and the Ghana Education Service to promote IL among students to promote lifelong learning.
CHALLENGES FACING THE MARKETING OF FASHION PRODUCTS IN GHANA: CASE STUDY OF FASHION BUSINESSES IN HO MUNICIPALITY
(2018) Danso Daniel Kwabena; Nuworkpor Anita Afi; Kuwornu-Adjaottor Jonathan E. T.; Aboagyewaa-Ntir Josephine
The study assessed challenges facing the marketing of fashion products in the Ho Municipality of Ghana. A total sample size of two hundred (200) respondents was used in the conduct of this study. Quota sampling technique was adopted in the selection of staff and management of the selected fashion businesses. A total of 215 questionnaires were administered to respondents and 200 were received from them. The results indicated that there are several challenges facing the marketing of fashion products in Ho. These are lack of capital and credit facilities, high income tax, high utility bills and rent, lack of market, low and irregular income, competition of cheap imported clothes, lack of knowledge and skills in the use of clothing production techniques. It was found that challenges hindering the marketing of fashion products could be addressed through financial support, formal training, the ban of importation of fashion goods into the country and the regular conduct of fashion trade fairs. The study recommended that fashion enterprises should be supported by government and financial institutions in the prestart-up phase, the start-up phase and the growing phase in order to reduce the burden on them. Fashion firms should also be creative and innovative to survive the challenges facing the industry, particularly in terms of marketing, textile designs and fashion product designing. Fashion businesses should also embrace social media opportunities to promote their products. There is also the need for infrastructural developments that will help reduce production cost but improve quality.
Cultural orientations and product innovation in the Ghanaian banking sector
(Routledge, 2019-01-22) Atarisigna Jenkins Asaah; Yunfei Shao; Ansong Kwame Wadei; Nkrumah Frimpong Adasa Kofi
The Ghanaian banking sector plays a major role in the socio- economic development of the country. However, the banks are faced with many challenges which include growing customers’ demands, inadequate innovation practices and poor financial performance. With the advent of Information Communication Technologies (ICTs), there are calls for the banks to be more innovative. The paper explores the influence of organizational cultural orientations on product innovation. It also examines the moderating effect of extrinsic motivators on such relationships. Hypotheses were formulated and tested using data collected from the banking sector in Ghana. The findings are that innovate- oriented and compete-oriented cultures have a direct positive influence on product innovation. Both Informational Extrinsic Motivators (IEMs) and Controlling Extrinsic Motivators (CEMs) moderate the relationship between innovate-oriented, compete- oriented cultures and product innovation such that they diminish the positive relationship that exists between such variables. The paper offers theoretical contribution and managerial implications which are discussed.
Nutritional quality of meals served under the Ghana school feeding programme at the Upper West and Central Region of Ghana
(2019-04-08) Bigson Kate; Essuman Edward Ken; Boadu Vida Gyimah; Otoo Gifty Serwaa
This research evaluated the nutritional quality of meals that were served to school children under the Ghana School Feeding Programme in Wa and Cape Coast. A cross-sectional and descriptive survey research designs were employed from which purposive and simple random sampling technique was adopted. In all, a total of 720 respondents were selected and that comprised 600 pupils, 60 teachers and 60 kitchen staff. Data were also obtained using questionnaire, observation and unstructured interview instruments. The data were then analysed with database and statistical software such as SPSS, ESHA, FNPD and USDA National Nutrient Database for Standard Reference. Qualitatively, the findings revealed that meals served in the schools had most of the needed food nutrients. However, the mean daily nutritional values intake of the pupils in the schools in both studied areas did not meet the recommended nutrient intake value. It is therefore recommended that the government should enhance the nutritional quality of the meals served to the pupils by supplying vitamin supplements. Again, the government should consult experts in food and nutrition in each region to redraw menu which has nutritional benefits from locally grown foods.
Quality Assurance in Philippine Colleges of Nursing: Difference in Quality of Nursing Education Programme According to Profile of Institutions
(2019-09-27) Appiah Stella
Background:The quality of nursing education in the Philippines cannot be questioned, considering employment of their graduates globally. This has increased the number of both public and private owned higher educational institutions (HEI) offering nursing programme, however, the quality of existing programme might be inadequate or not up to standard, particularly, programmes offered by private owned HEI. Aim: This study assessed the quality of nursing programme among private-owned institutions in the Philippines and also investigated whether quality of nursing education programme will differ with respect to profile of HEI. Materials and Methods: A cross-sectional survey was employed using purposive sampling to enroll 185 faculty members from fifteen (15) HEI into the study. The research work was conducted within the duration of January, 1 – June, 30, 2015. Self-administered questionnaires based on the objectives of the study were given out to participants after their consent was sought. Descriptive statistics such as frequency and percentage were used to analyze characteristics of respondents and HEI. A one-way ANOVA was used to test for differences in quality of nursing programme according to profile of HEI. Results: The quality in terms of curriculum and instruction, physical structure and equipment, and student services of nursing education programme differed significantly (p-value = 0.017), (p-value = 0.002) and (p-value = 0.034) with regards to years of existence of HEI. Similarly, curriculum and instruction, administration of nursing programmes, faculty development programme, physical structure and equipment, student services and quality assurance system differed significantly (pvalue = 0.035), (p-value = 0.007) (p-value = 0.005), (p-value = 0.033), (p-value = 0.026) and (pvalue = 0.005) with respect to Commission of Higher Education (CHED) status. Conclusion: The years of existence of HEI and CHED status were significant contributors to quality of nursing programmes, particularly in the area of curriculum and instruction, administration of nursing education, faculty development programme, physical structure and equipment, students’ services and quality assurance system.
COVID-19: fear appeal favoring purchase behavior towards personal protective equipment
(Routledge, 2020-04-16) Prince Clement Addo; Fang Jiaming; Nora Bakabbey Kulbo; Li Liangqiang
The 2019 novel coronavirus is a non-segmented positive-sense RNA virus belonging to the Coronaviridae-Nidovirales family. We examined the swings in purchase behavior following the outbreak of the COVID-19 in Wuhan, China, and across the world based on the theory of fear appeal. We gathered published statistics (suspected, confirmed, and fatality) on the COVID-19 alongside the purchase of personal protective equipment to examine the swings in online purchase behavior. With a serial mediated analysis, we established that fear appeal is associated with the sharp dynamics in the online purchase as related to the COVID-19. The results confirmed that fear appeal promotes social presence in anticipation of seeking affection, acceptance, and social information. This feeling is a precondition for developing e-loyalty, which promotes purchase behavior. Even though our variables might not be conclusive enough, we believe the findings are fundamental to understanding the swings in the purchase trend in this and any similar situations.
Pasting properties of starch-okra pectin mixed system
(Taylor & Francis, 2020-10-11) Musah Bawa Nadratu; Agbenorhevi K. Jacob; Kpodo M. Fidelis; Sampson Gilbert Owiah
The pasting properties of starch are influenced by the starch-hydrocolloid interaction in the mixedsystem. In this study, the effect of pectin extract from three okra genotypes (Agbagoma, Asontem,and Sengavi) at concentrations of 0%, 5%, 10%, and 15% on the pasting properties of starch wereinvestigated. The pasting properties of the mixed systems were determined using the Rapid Visco-Analyzer. The results showed that okra pectin decreased the peak viscosity and setback value ofstarch with the highest exhibited by Agbagoma and Asontem. The final viscosity of starch wasincreased in most samples except for 10–15% Agbagoma and 15% Asontem pectin systems. Thepeak time (3.84 − 6.84 min) increased with increasing okra pectin concentration. Pasting tempera-ture for the mixed systems ranged from 51.24 oC (for 10% Sengavi) to 80.65°C (for 15% Agbagoma).Overall, okra pectin affected the pasting properties of starch and decreased starch retrogradation.
Assessing Consumer Acceptability of Composite Cassava (Manihot esculenta) Bread
(2020-11-24) Sampson Gilbert Owiah
Cassava has gained attention as a potential industrial crop. The roots are processed into cassava flour for bakery and confectioneries. With the ever increasingly expensive level of wheat flour import for bread production in developing countries like Ghana, the need for other highly nutritious yet readily available and less expensive source of composite flour is important. The aim of the study was to investigate consumer acceptability of bread developed from cassava flour and wheat flour. A 4 × 3 factorial design was used to develop bread samples (A = 100% wheat flour, control, B = 10% cassava flour + 90% wheat flour, C = 20% cassava flour + 80% wheat flour and D = 30% cassava flour + 70% wheat flour). Sensory evaluation was performed on the bread samples using the 9-point hedonic scale to evaluate sensory attributes like colour, gumminess, mouth-feel, taste, flavour, and overall acceptability. The proximate compositions of the products were also evaluated using the A. O. A. C (2005) official methods. Statistically, there was significant difference among the protein and carbohydrate of all flour products developed. However, the energy content of products with 30% cassava flour replacement was significantly higher than other replicates. The control had the lowest moisture content of 17.5% with product 20% cassava flour replacement having the highest moisture content of 18.2%. In terms of overall acceptability 10% cassava flour replaced bread was rated like extremely ahead of the control sample which was rated as like very much. These results showed that the 10 and 20% wheat/cassava composite flour bread recipe could be a viable alternative to achieve the desired economic, food security and health.
The Factors Contributing to the Challenges with Apprenticeship in Ghana: Trainees’ Perspective
(Journal of Education and Practice, 2021) Danso, Humphrey; Osei, Richard Kwadwo
Apprenticeship has been the method of training the youth in acquiring employable skills in most developing countries. It provides an avenue for school dropouts to acquire skills leading to employment for sustainable livelihood. Apprenticeship plays a significant role in providing a skilled workforce and produces entrepreneurs, however, it is confronted with many challenges. This study, therefore, assessed the factors contributing to the challenges with an apprenticeship in Ghana, specifically from the trainees’ perspective. A descriptive survey was employed with a stratified random sampling technique used to select 1200 participants for data collection using a questionnaire. The study identified ten key or extremely challenging factors such as; the quality of the training is controlled by masters, masters provide training schedule, the training involves only practical activities, the training includes entrepreneurial skills, the training includes customer care, the training involves the use of modern technology, the training included financial management skills, there are policies governing the duration of the training, equipment and tools used are modern, and policies governing the duration training. Six components were found to be the factors contributing to the challenges, including; training structure-related factors, contemporary technological-related factors, aid-related factors, recognition-related factors, funding-related factors and perception-related factors; and these factors correlate positively and significantly. It is recommended that the government of Ghana should help in providing training structure and resources to promote skills training for the youth to acquire sustainable employment
Assessment of Farmer’s Usage of Pesticides on Cocoa Farms at Sefwi Wiawso District in the Western Region of Ghana
(2021) Boadu Vida Gyimah; Boadu Maxwell Osei
Cocoa is the most important agricultural export crop in Ghana, and the country has an enviable reputation of producing high quality cocoa. Pests of cocoa are mostly controlled by the application of conventional insecticides. The study investigated farmers’ knowledge, pesticide use pattern and practices along the cocoa production chain. Descriptive survey design was used for the study since the researchers wanted to find out farmers opinion on the use of pesticides at Sefwi Wiawso in the Western Region. Purposive sampling technique was used because it captures the area which was relevant to the study. Questionnaires were administered to 84 cocoa farmers. The findings of the study revealed that majority of the farmers had indepth knowledge and skills in all aspect of farming since cocoa farming is their main vocation. Cocoa farming is their main source of income, hence are not able to follow the recommended pesticide usage regulation before harvesting. Consequently, it could lead to higher pesticide residue levels of the cocoa beans. With regard to the recommendation, there should be a lot of training programme for the farmers which should be organized by Ghana Cocoa Board and CODAPEC programme should be restored to regulate the use of pesticide by farmers. This is to ensure that the pesticides residue levels in the country’s cocoa beans are within the permissible levels to avoid the rejection of beans from Ghana with its associated international sanctions and loss of substantial revenue
Application of portable near infrared spectroscopy for classifying and quantifying cocoa bean quality parameters
(2021-03-11) Elliot K. Anyidoho; Teye Ernest; Agbemafle Robert; Amuah Charles L. Y.; Boadu Vida Gyimah
Fermentation duration (FmD), fermentation index (FI), pH, and moisture content(Mc) are vital quality attributes of cocoa beans. In this study, portable near infrared spectroscopy (NIRS) and multivariate analyses were used for rapid determination of FmD, FI, pH, and Mc of cocoa beans. The samples were scanned in 900- to 1,700-nmwavelength, and the spectral data were pretreated independently with first deriva-tives (FD) and second derivatives (SD), multiplicative scatter correction (MSC), mean centering (MC), and standard normal variate (SNV), while linear discriminant analysis(LDA), support vector machine (SVM), and partial least squares regression (PLS-R)were used to build the prediction models for FmD, FI, pH, and Mc. MSC plus SVM gave an accurate classification of 100%. For predicting FI, pH, and Mc, the PLS-R model gave coefficient of correlation of 0.87, 0.82, and 0.89, respectively. The results showed that portable NIRS could be employed for cocoa bean examination. Novelty impact statement: Fermentation is the single most essential postharvest operation that influences cocoa beans quality parameters including moisture content ,fermentation index (FI) and pH. Unlike stationary laboratory based wet chemistry technique or table top NIR spectroscopy, this study revealed that the relatively inex-pensive portable NIR spectroscopy could provide very fast (within 30 s) results in the routine onsite evaluation of cocoa beans moisture content, fermentation index and pH on farmers field in Sub-Saharan Africa. In particular, the study outcome highlights the potential application of portable NIR spectroscopy based on machine learning for efficient classification of fermentation duration and quantification of moisture content & pH of cocoa beans in real-time usage.
Customer engagement and purchase intention in live-streaming digital marketing platforms
(Routledge, 2021-03-12) Prince Clement Addo; Jiaming Fang; Andy Ohemeng Asare; Nora Bakabbey Kulbo
The lack of human and social cues and customer engagement impedes traditional e-commerce until the birth of social commerce. This study investigates how customer engagement in live-streaming digital marketing affects purchase intentions. The results of 1726 datasets from two e-commerce platforms suggest that customer engagement is significantly associated with followership and purchase intention in live-streaming digital marketing. Whiles price is a significant moderator, its effects become insignificant on their purchase intentions once consumers become followers. The results highlight the positive impacts of social elements, including likes, chats, visits, and exposure time in social commerce towards transactional (purchase) and non-transactional (followership) benefits. Finally, the paper introduces a new perception of measuring customer engagement in live-streaming digital marketing and calls for further research into this new paradigm of social commerce to promote business and service provisions even with the restrictions of COVID-19.
Rethinking the Attributes of Academic Certificates: Implications for Policy and Practice
(ANUJAT, 2021-05) Owusu-Ansah , M. Christopher; Brew, Augustus Kwaw; Poku , Adu Rosemary
Educational institutions and employers who depend on the authenticity of academic certificates for making admission and hiring decisions face a considerable challenge in identifying the features of genuine academic certificates including tedious verification processes and wrongful engagement of unqualified personnel. The purpose of this paper was to identify trends in academic certificate production with specific regards to their standard features, such as wording, security enhancements and features, and other unique features, and the extent to which these features contribute to the intrinsic and extrinsic values of certificates. Furthermore, the paper investigates the extent to which selected universities replace lost or damaged certificates. The study employed a qualitative design involving document and web content analysis. To address the central question of the study, the authors analysed the standard features of academic certificates issued by 20 universities across the globe. Furthermore, we performed a web content analysis to find policies or guidelines on the replacement of academic certificates. The results revealed that while academic certificates from the selected institutions bore a few unique characteristics, most of the certificates, however, bore many common features. Some of the common features included the location of the emblem/logo of the on the certificate, date of the award, degree name, signature specimen of top officials, and security features such as holograms. On the other hand, unique features included some certificates displaying a statement on the availability of electronic certificates, rendering of the university’s name in multiple languages, among others. The study also found that lost or mutilated certificates are replaced by European-based universities, whereas those in Africa did not. Among others, the paper recommended that awarding institutions in Africa should consider re-issuing lost or destroyed certificates.
The Use of Social Media among First-Year Student Groups: A Uses and Gratifications Perspective
(International Journal of Knowledge Content Development & Technology, 2021-06-08) Owusu-Ansah, M. Christopher; Arthur, Beatrice; Yebowaah, Franklina Adjoa; Amoako, Kwabena
The purpose of the study was to explore the uses and gratification of social media among first-year student groups at a satellite campus of a public university in Ghana. The study employed a descriptive survey design. The study involved all 1061 first-year university students in six academic departments of the College. A total of 680 (64%) participants returned validly completed copies of the questionnaire. Descriptive statistics and thematic analysis were employed for data analysis. The findings indicate that WhatsApp was the most popular application for social media groups, while a need for information-sharing, peer-tutoring and learning, and finding and keeping friends were the primary motivations for joining social media groups. First-year students are involved mainly in reactive activities, as most engage when solving an academic assignment through group discussions. Though challenges persist, such as posting of unwanted images, inadequate participation, and ineffective and irrelevant communication, most are willing to continue their social media groups' membership in the long term. This study provides valuable insight into transitioning students' lived experiences on social media from the group perspective. These insights are valuable conceptually and practically to academic counsellors, librarians and student affairs officers who are expected to provide on-going education on (social) media literacy to first-year students to enhance the adjustment process. The study is the first of its kind in Ghana that investigates social media group participants' exit intentions.
Modeling students’ mathematics achievement and performance through teaching quality: SERVQUAL perspective
(Journal of Applied Research in Higher Education, 2021-09-02) Arthur, Yarhands Dissou; Dogbe, Courage Simon Kofi; Asiedu-Addo, Samuel Kwesi
among undergraduate students, using the SERVQUAL model. Design/methodology/approach – The sample comprised of 320 first-year undergraduate students of a public university in Ghana. Structural equation modeling (SEM) was run in Amos (v.23) to test the various hypotheses. Findings – The study concluded that the tangible aspect of the SERVQUAL model (service quality), which is very instrument in some service industries such as the airline, had no significant effect on mathematics achievement. Mathematics teaching reliability, responsiveness, assurance and empathy, however, had significant positive effects on mathematics achievement among undergraduate students. Research limitations/implications – The study assessed the effects of the individual dimensions of SERVQUAL on mathematics achievement, and it was realized that the tangible dimension had no significant effect. Tangibles may however compliment the other dimensions and is therefore imperative to also assess the effect of service quality (as a higher/second order variable) with the five dimensions as its first-order variables. Practical implications – Human resources (lecturers) were seen as a strategic tool in enhancing students’ academic performance and mathematics performance to be specific. Management of universities is therefore expected to invest in building, training and developing their human resources for an enhanced academic performance of students, especially in mathematics. Originality/value – Although some past studies have applied SERVQUAL to teaching and learning researches, attention was largely focused on the measurement or assessment of teaching quality using SERVQUAL, with little attention on the effect of SERVQUAL on an outcome variable.
The Impact of Different Drying Techniques on the Physicochemical and Quality Characteristics of Oil Palm Fruit Mesocarp (Elaeis guineensis)
(2021-12-24) Boadu Vida Gyimah; Essuman Edward Ken; Otoo Gifty Serwaa; Bigson Kate
Drying is one of the traditional means of preserving food. However, various drying methods can influence the nutritional and bioactive constituents of the food product. This study is aimed at evaluating the effect of different drying methods on the proximate composition, physicochemical properties, and minor constituents of palm oil fruit mesocarp. Two varieties of fresh oil palm fruit (dura and tenera) were processed to separate the mesocarp from the other part of the fruit. The fresh fruit mesocarp was divided into five groups and subjected to different drying methods. Proximate and physicochemical characteristics of the oil palm fruit mesocarp were determined. The dried mesocarp had low moisture content (1.49-3.28%), high crude fat content (78.10-90.60%), carbohydrate (4.41-15.12%), crude protein (0.93-3.40%), and ash (0.53-1.15%). The free fatty acid (FFA) (1.06-3.54) and acid value (AV) (2.17 to 8.83mgKOH/g) were lower because the samples were heated at 100°C for 30min. The lower pH, FFA, AV, titratable acidity, moisture content, and high antioxidant activity of the oil palm fruit products could be an indication of shelf stability against microbial contamination and rancidity
Consumers Knowledge of Symbolic Names and Meanings of Ghanaian Fabrics
(2022) Ampa-Korsah Hagar; Aboagyewaa-Ntiri Josephine; Adu-Gyamfi Vida; Yeboah Akwasi
Generally, Ghanaian fabrics are unique and authentic, with each bearing traditional riches that express more pride in their national history, physical, material or symbolic gestures to benefit the indigenous Ghanaians. The fabrics have symbolic names and meanings, based upon which this study investigated consumers’ knowledge of symbolic names and meanings of Ghanaian fabrics and their impact on consumer purchase intentions. A quantitative research design was adopted for the study with a targeted population of 3,490,030 that visit the various clothing and textile shops in the Kumasi Central Business District (KCBD). The sample size for the study was 385 participants. Purposive and convenience sampling techniques were used in selecting the respondents. A questionnaire was used as an instrument to gather information from the respondents. The returned questionnaires were coded and keyed into SPSS-23.0. The data gathered were analysed using descriptive statistics in the form of frequencies, percentages, mean and standard deviation. The study revealed that the customers have little knowledge about Ghanaian fabrics’ symbolic names and meanings. It was concluded that Ghanaian fabrics had symbolic value, with names and meanings attached and consumers had little knowledge about the Ghanaian fabrics they use. The study recommended that manufacturers could embark on social, cultural and traditional events as part of their promotional programmes to educate and remind consumers to appreciate their rich culture and the symbolic value of the Ghanaian fabrics.

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