Department of Management Education
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- ItemTransformational leadership, employee self-efficacy, employee innovativeness, customer-centricity, and organizational competitiveness among insurance firms(Insurance firms, 0202) Iddris, Faisal; Dogbe, Courage Simon Kofi; Kparl, Emmanuel MensahPurpose – This study aims to assess how employee innovativeness, employee self-efficacy and customer centricity intervene in the relationship between transformational leadership and organizational competitiveness of insurance firms. Design/methodology/approach – This study was a survey, with data collected using a structured questionnaire. The population was the insurance firms in Ghana, and the target respondents were employees. The sample comprises 218 employees drawn from 19 insurers. Data was analyzed using structural equation modeling. Findings – This study concludes that transformational leadership had a direct effect on organizational competitiveness. Employee innovativeness partially mediated the relationship between transformational leadership and organizational competitiveness. Employee self-efficacy moderated the effect of transformational leadership on employee innovativeness. Finally, customer-centricity moderated the effect of employee innovativeness on the organizational competitiveness of insurance firms. Research limitations/implications – Future studies should pay particular attention to the individual dimensions of transformational leadership (individualized consideration, intellectual stimulation, inspirational motivation and idealized influence), in combination with the other constructs studied. Practical implications – Insurance is a service industry, which sells mostly unsolicited products. Customer-centricity is therefore very crucial in achieving organizational competitiveness. Attention should also be paid to transformational leadership and employee self-efficacy, as they enhanced employee innovativeness needed for competitive advantage. Originality/value – This study contributed to the understanding of the relationship between transformational leadership and organizational competitiveness, by identifying employee innovativeness, employee self-efficacy and customer centricity, as intervening variables.
- ItemGovernment Communication and Behavioral Change amidst COVID-19: Role of Awareness and Fear & Panic(Open Peer Review on Qeios, 0202-12-22) Dogbe, Courage Simon Kofi; Pomegbe, Wisdom Wise Kwabla; Bamfo, Bylon Abeeku; Hornuvo, Lawrence Kwabena; Kwofie, Gabriel SakyiThe study sought to assess the effect of government communication on the behavioral change of citizens amidst the COVID-19 pandemic, and the mediating role of awareness in this relationship. The moderating role of fear & panic in the relationship between awareness and behavioral change was also ascertained. The study was based on 304 residents in Ghana. Descriptive analysis was first conducted using SPPS software (v.23). After which Structural Equation Modelling (SEM) was run to estimate the path coefficients, using Amos software (v.23). It was concluded that, government communication had a significant positive effect on behavioral change. Further, government communication had a significant positive effect on COVID-19 awareness, while awareness subsequently had a significant positive effect on behavioral change among the citizens. Awareness was found to partially mediate the relationship between government communication and behavioral change. Finally, it was concluded that, although fear & panic had a direct positive effect on behavioral change among citizens, it negatively moderated the relationship between awareness and behavioral change.
- ItemUnlocking the Wealth of Nations FDI to the Rescue?(Graduate Business School School of Economics and Commercial Law Göteborg University, 2003) Amos, Gideon JojoThat Ghana is rich in mineral resources particularly gold is evidenced in different forms the principal one being that the country was once called the ‘Gold Coast’ during the colonial era in obvious reference to the rich mineral deposits the early European explorers astonishingly discovered upon arrival at the shores of the country. All over the world, the economies of nations revolve around some key sectors and industries and that national fortune or misfortune is to some extend inextricably linked to the performance of ‘the goose that laid the golden egg’. There is therefore no gain saying that in drafting national policies, specific attention is often paid to those industries sometimes at a great cost to the nation. The conclusions drawn from the study are that: In spite of the numerous incentives accorded investors under the mining laws of Ghana, the mining sector has not made any impressive gains to benefit national economy as one would have expected - due to a number of reasons one being the relatively low equity capital often not more than 10% share holding held by government. On the contrary, investors continue to reap and repatriate a chunk of the benefits; courtesy of the liberalized and generous concessions conferred upon them by the mining policy document. Again, according exclusive and unparallel attention to a sector that relies on a non renewable resource and more importantly that does not forge a significant link with the rest of the national economy leaves the future of the economy in gloom and could aptly be described as a ‘recipe for disaster’. That incentive based competition for FDI leaves in its trail a ‘bidding war spiral’ as nations compete with each other using mainly generous concessions to lure foreign investors to consider locating and relocating investments in their respective countries. In the process, public finance which is deemed crucial to national development and welfare are deeply eroded mainly through fiscal and physical concessions granted. The study concludes by advocating global or regional collaboration and support among investors and governments alike with a view to drawing a common standard to serve as a platform upon which the FDI bargaining process would revolve. It specifically recommends a rule based strategy to ensure that the gains accruing from FDI are fairly shared between the host government and the foreign investor- a sort of ‘win- win situation’ and not a ‘winner takes the majority’ as it appears that incentive based competition strategy for FDI revolves around.
- ItemStructures and Strategies that Affect the Organisation of Career Guidance Programmes in Second Cycle Schools(Developing Country Studies, 2015) Lawer, Theresa DedeThe research delved into structures and strategies that affect the organisation of career guidance programmes in second cycle schools in the Kumasi Metropolis of Ghana. The descriptive survey was used for the study, and it adopted both qualitative and quantitative research paradigms in gathering the data. A total of 432 subjects participated. Out of this number, 420 were students, 6 were Guidance Coordinators, and 6 were Heads of Institutions. It was found that among the six (6) Guidance Coordinators only tow (2) were professionally trained Counsellors. It also came to light that all the Guidance Coordinators were full-time teachers and as such could not devote much time for guidance and counselling activities. For a greater impact to be felt in the delivery of career guidance programmes there is the need for full-time professionals who would have ample time, and also devise various activities that promote career education in schools
- ItemExploring the Kindergarten Teachers’ Assessment Practices in Ghana(Developing Country Studies, 2015) Asare, KotorThe study aimed at investigating kindergarten teachers’ assessment practices based on two subscales: (a) teachers’ modes of assessment frequently used, and (b) their reasons for selecting a particular mode of assessment. The sequential mixed methods research design was employed. The quantitative data were gathered through questionnaires administered to 192 teachers in public and private kindergartens in six regions of Ghana. The qualitative data were gathered through interviews with three participants selected from the 192 sampled teachers. Independent samples t-test was employed to test the quantitative data. The results of the study indicated that paper- and- pencil test mode of assessment is used frequently by the teachers. In addition teachers also appeared to be using a particular mode of assessment just to meet the expectations of the parents and educational leaders without meeting the curriculum assessment prescription. Results further showed no significant difference between the public and private kindergarten teachers on almost all the items in the two subscales used in this study but differed significantly on four reasons for selecting a particular mode of assessment. Teachers’ assessment practices are therefore not supported by any known developmentally assessment theory for children. Workshops and in-service education and training are therefore recommended for all the stakeholders including the parents, educational leaders and teachers on the use of developmentally appropriate assessment practices in a much more interactive manner
- ItemExploring the Kindergarten Teachers’ Assessment Practices in Ghana(Developing Country Studies, 2015) Asare, KotorThe study aimed at investigating kindergarten teachers’ assessment practices based on two subscales: (a) teachers’ modes of assessment frequently used, and (b) their reasons for selecting a particular mode of assessment. The sequential mixed methods research design was employed. The quantitative data were gathered through questionnaires administered to 192 teachers in public and private kindergartens in six regions of Ghana. The qualitative data were gathered through interviews with three participants selected from the 192 sampled teachers. Independent samples t-test was employed to test the quantitative data. The results of the study indicated that paper- and- pencil test mode of assessment is used frequently by the teachers. In addition teachers also appeared to be using a particular mode of assessment just to meet the expectations of the parents and educational leaders without meeting the curriculum assessment prescription. Results further showed no significant difference between the public and private kindergarten teachers on almost all the items in the two subscales used in this study but differed significantly on four reasons for selecting a particular mode of assessment. Teachers’ assessment practices are therefore not supported by any known developmentally assessment theory for children. Workshops and in-service education and training are therefore recommended for all the stakeholders including the parents, educational leaders and teachers on the use of developmentally appropriate assessment practices in a much more interactive manner
- ItemGood Governance and Financial Administration in Local Governance in Ghana(International Journal of African and Asian Studies, 2015) Takyi, Lydia Nyankom; Domfe, Ameyaw KwameThis study set itself the task of evaluating good governance practices and their effects on financial administration in Local Government. Specifically, the study examined how good governance contributes to good financial administration in the Cape Coast Metropolitan Assembly. The paper adopts a quantitative approach in examining good governance and financial administration in the Ghanaian local governance structure using 103 respondents selected through the purposive sampling technique. The results show a positive association between good governance and financial administration. The results of this study have policy implications for improving upon the performance of the MMDAs in Ghana to ensure good governance practices which eventually translate into effective and efficient financial administration
- ItemInfluence of ICT on graduate students' use of electronic resources: leadership lessons(International Journal of Educational Leadership(IJEL) ., 2016) Takyi, Lydia Nyankom; Afful-Broni, Anthony; Owusu-Ansah, Christopher M.The study is a survey of the impact of leadership on graduate students 'use of electronic resources. The study employed a questionnaire - based survey consisting of 24 questions to determine ICT skills; method of awareness and purpose of use of electronic resources; as well as the impact of leadership on the use of electronic resources among graduate students .The total population was 725 graduate students of which a random sample of 100(13%) used for the study with a 100 per cent response rate .The retrieved data was in putted into the Statistical Package for Social Sciences (SPSS) version 1 6.00 for the analysis of the results .The variables were subjected t o in - depth data analysis and presented through descriptive statistics in the form of tables .The findings have important implications for leadership mainly on the role of academic staff and librarians .The study also demonstrates a high commitment of key a cademics takeholders in supporting quality research through the formulation and implementation of favourable policies on the use of quality electronic resources for graduate research.
- ItemTax Compliance among Small and Medium Scale Enterprises in Kumasi Metropolis, Ghana(Journal of Economics and Sustainable Development, 2016) Amanamah, Richmell BaabaThe aim of the study was to identify the prime factors that affect SMEs’ tax compliance. The sampled size for the study was 70 SMEs who were selected using convenient sampling for questionnaire administration. Data collected from the field was analyzed using descriptive statistics with the help of SPSS. The results revealed that taxes paid by respondents included income tax; a Kumasi Municipal Assembly (KMA) levy; VAT; and property tax. Generally, 91.4 per cent of the respondents indicated that they are aware that tax compliance is obligatory and 92.9 per cent are also aware that non-compliance is punishable by law. Ninety percent of respondents did not have any form of tax education. 82.9% of respondents ranked taxes paid high while 85.7 per cent of respondents said it was their biggest constraint. Respondents were of the opinion that a reduction in the taxable amount; use of tax collected for developmental projects; enforcement of punishment for non-compliance; as well as educating SMEs about their tax obligations would promote voluntary tax compliance. The study recommended that the authorities who impose taxation on SMEs should review the taxable amount and widen the tax net to include more SMEs to increase tax revenue. In addition, SMEs should be given proper tax education on the essence of paying tax and their taxes should be properly accounted for. The penalties for tax non-compliance should be enforced according to the law.
- ItemJob Satisfaction and Commitment among Non-Teaching Staff of Universities in Ghana(INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH & DEVELOPMENT, 2017) Adu-Gyamfi, Mavis; Adu-Oppong, Akua Ahyia; Boahen, SethUniversities in Ghana play a greater role in the production of the nation’s human capital for socio-economic development. Both teaching and non-teaching staffs are responsible for producing such calibre of skilled labour to feed the society. Job satisfaction and commitment interplay in the production of this skilled manpower. This study aims at examining job satisfaction and commitment among thenon-teaching staff of the College of Technology of the University of Education Winneba – Kumasi (COLTEK) and their effects on job performance. The case study strategy was used to help explain the dynamics of job satisfaction and commitment at the University College. The data utilised for the study were from primary and secondary sources in which data collection instruments mainly used for primary data were questionnaires and observation whereas books, journals, newspapers and Internet were sources of secondary data. The response rate for the questionnaires was 93%. The mean and standard deviation test were also used as the basis for the data analysis. The study established that 74% of the aggregate commitment served perfectly the average of both the affective, continuance and normative commitment. The affective commitment domain increased an individual’s satisfaction on a job by 76% whereas the continuance commitment domain exhibition of both senior and junior staffs of theUniversity of Education increased their satisfaction by 75%. The normative commitment domain, on the other hand, increased satisfaction with a 70% satisfaction on the job. Thus, the study concluded that the management of College of Technology Education - Kumasi should make conscious efforts to map out the exact strategies to roll out an effective condition of service to boost the confidence of staffs (senior and junior) to reduce employee turnover.
- ItemPublic Infrastructure Maintenance Practices in Ghana(Review of Public Administration R and Management, 2017) Takyi, Lydia Nyankom; Nkrumah, Edmund Nana Kwame; Anaba, Oswin Aganda; Tindi, StephenThis study assessed the maintenance practices and quality improvements of public infrastructure by adopting the National Theatre of Ghana as a case study. This research specifically examined maintenance practices of the National Theatre, a national asset and the biggest auditorium used by the country to host major national events. A single case study design was employed for the study. Both questionnaires and interviews were used to obtain data from sampled staff and management of the National Theatre. The study revealed that the maintenance practices at the theatre are mostly routine involving cleaning, fumigation and servicing. There are also quarterly and annual maintenance schedules, but all these are predictive and preventive maintenance works. The maintenance works at the theatre have also ensured that the National Theatre is serene and habitable in the short term. The maintenance practices also help to maintain the aesthetics and attraction of the theatre in the medium term, and in the long term, maintenance practices can forestall the sudden breakdown of major equipment hence prevented the sudden collapse of the entire facility. However, the study found a gap between maintenance practices and quality maintenance practices at the National Theatre. The theatre has not integrated quality management practices, hence some of the important long-term benefits of maintenance practices have been missed and there is a backlog of maintenance that need to be worked out. Staff of the National theatre are not oblivious to the backlog of maintenance that the facility faced with but suggested that this is a result of inadequate budgetary allocation for maintenance. The study concludes that increasing budgetary appropriation for maintenance, there is a need to improve public cooperation and support for the National Theatre in order to improve the quality of the edifice.
- ItemIn search of competitiveness through innovation-driven CSR initiatives in Multinational Enterprise subsidiaries in developing countries(Developing Country Studies, 2017) Amos, Gideon Jojo; Awuah, Gabriel BaffourPurpose – The objective of the present study is to investigate opportunities for integrating innovation and CSR in the context of firms’ activities. This is explored by investigating the extent to which innovation may complement CSR activities of MNE subsidiaries in developing-countries. Method/approach – This paper employs literature study to describe how innovation complements CSR in the search for competitiveness at the level of the firm. In doing so, the competitiveness of firms, which is often driven by the demands for responsible behaviour and innovativeness, is derived from studying the extant literature. By drawing from multiple theoretical lenses (i.e., legitimacy theory, stakeholder theory, CSR literature, firms’ reputation, and innovativeness), we aim at evaluating their collective impact on firms’ competitiveness. Findings - The model suggests that firm’s contextual capabilities (e.g. legitimacy, innovation, and stakeholders) can define its CSR activities (e.g. CSR ethical, CSR social, and CSR environmental). The cumulative effects of these, define firm’s reputation, which eventually, produces firm’s own competitiveness. The study has argued that there is more to firms’ stakeholders than ordinary resources required in furtherance of firms’ economic objectives. It therefore follows that stakeholders’ potential to constitute a pool of resources and capabilities that the firm can blend with to realize its strategic objectives ought to be stressed. Consequently, markets and for that matter firms, are subject to CSR and innovation demands through, for example, more socially responsible productive behaviour. This requires that MNE subsidiaries in developing-countries connect different strategies towards improving their own competitiveness. This may be accomplished through, re-packaging CSR into bundles of interrelated activities, collaborating with stakeholders to jointly create and deliver social and economic values, and integrating CSR into productive activities that may lead to bundles of products to suit local market conditions.
- ItemResearching corporate social responsibility in developing-countries context A systematic review of the literature(ternational Journal of Law and Management, 2017) Amos, Gideon JojoPurpose – This paper aims to present a systematic review of scholarly articles focused on corporate social responsibility (CSR) in developing countries and published during the period 2004 to 2014 in international journals. Design/methodology/approach – This paper applied a bibliometric analysis to 101 articles on CSR research focused on developing countries. Findings – The study confirms that the most prevalent CSR themes addressed in journals have been social issues, followed by environmental issues in a distant second, with ethics-related issues receiving the least attention. Also, as CSR research in developing countries constitutes an emerging stream of literature, an overwhelming dominance of empirical (qualitative) papers aimed at exploring and/or seeking interpretations to CSR motivations have been confirmed. Research limitations/implications – An important limitation of this study is in relation to the methods applied. In the first place, this review is based on two electronic databases: ABI/INFORM Global (ProQuest) and Web of Science Core Collection: Social Sciences Citation Index (SSCI) and Science Citation Index Expanded (SCI-EXPANDED). This means that research published in international journals that are not included in either of these databases will be omitted. Practical implications – This review provides useful guidance for future CSR research focused on developing countries thereby providing a foundation for future research in this stream of CSR research. Social implications – The findings of this study suggest that much CSR knowledge in developing countries reflects the unique social issues that call for companies to adopt different CSR interventions when operating in developing countries. Originality/value – Although this paper is not the first to systematically review CSR research, but it is one of the initial attempts, to the best of the knowledge, to systematically review the state of CSR knowledge in the context of developing countries
- ItemSocial Responsibility in the Context of Multinational Enterprises: Exploring Perceptions and Expectations of Local Employees of Subsidiaries in a Developing-Country(Developing Country Studies, 2017) Amos, Gideon JojoPurpose: This paper seeks to explore perceptions of local employees regarding MNE subsidiaries’ attitudes in relation to local customs, values, and belief systems prevalent in the settings in which they operate.Design/methodology/approach: A qualitative research design was used as the methodological grounding for the study. In-depth, semi-structured interviews were conducted in Ghana with a total of 20 participants (16 males and 4 females). Interviews were audio-taped, with permission of the participants. A convenience sampling method was used, and all 20 participants were recruited via initial personal visits by the researcher and subsequent follow-up visits and phone call. Interviews were transcribed via thematic analysis. The views of participants were organized into four major themes: relevance of CSR (business ethics) to local employees; local employees’ attitude towards firms’ (un)ethical behaviour; educating managers and employees of foreign-owned companies; and attractiveness of company and ability to draw resources.Findings: Our interpretive research in the Ghanaian context suggests that most of the participants appreciate the salient role of cooperation between companies and traditional authorities in identifying and resolving potential tension that could evolve out of non-compliance with local socio-cultural values and belief systems. In respect to this, the findings from the present study reinforce the insights of Kjonstad and Willmott (1995) that reliance on rule based approaches to business ethics is deficient, as it has been found to be ineffective or at best, less ‘empowering’ when it comes to influencing organizations in their ethical behaviour. The findings further suggest that inadequate information about local customs, values and belief systems, partly explains the seeming ‘irresponsible’ posture of foreign-owned companies towards aspects of local socio-cultural values and belief systems. Thus, as scanty information is available to the companies and their managers, few are able to either integrate them into their core CSR practices and/or encourage employees to uphold them in their processes.Research limitations/implications: Findings are based on a single-country investigation. This limitation, combined with a relatively small sample size (20 participants, across firms that belong to 6 industry groupings), may have implications that the results might not be readily generalizable. Moreover, as the present study employed an interpretive methodological approach, the findings could have been impacted by self evaluation (i.e., self-narratives from participants), resulting in socio-cultural preferences and response biases, on the part of the participants.Practical implications: Although results of this study is based on single-country (Ghana) study, given similarities in socio-cultural characteristics across developing-countries, this study is likely to have wider relevance and applicability in developing-countries, as a whole.Originality/value: The present study explored relatively unexplored ground by investigating the perceptions of local employees regarding MNE subsidiaries’ attitudes in relation to local customs, values, and belief systems, prevalent in the settings in which companies operate. Most importantly, these initial attempts at exploring the perceptions of local employees regarding MNE subsidiaries’ attitudes in relation to local customs, values, and belief systems, can hopefully be further explored and validated through future research directed at this topic.
- ItemCorporate Social Responsibility, Innovation and Leadership: Exploring the Compatible Territories(Developing Country Studies, 2017) Amos, Gideon JojoPurpose – The objective of this study is to provide insights into the role of leadership in promoting creativity and innovation at the level of the firm, and how these may translate into improving firms’ own context of competitiveness in their respective markets through CSR initiatives. Method/approach – This paper employs literature study, which is descriptive in nature, to explore the relationships between leadership, creativity/innovation, and CSR. We sought to describe the relationships between the three concepts: leadership, creativity/innovation, and CSR, as practically as possible. In employing exploratory research strategy, we draw insights from extant literature, drawn from the management sciences to describe leadership, creativity/innovation and CSR in organizations. In doing so, we explore, by arguing, how leadership can stimulate creativity/innovation in employees and how firm-level innovation-directed activities can connect to CSR activities. Findings - The model suggests that leaders can stimulate employees’ creativity/innovative behaviour and this inturn may influence the rate at which innovation manifest in the products and processes of the organization. These, in turn, may be closely related to the CSR initiatives that the organization pursues. The study has argued that for creativity/innovation to be embedded in the organization’s product and processes, leadership of organization remains a key factor in terms of either enabling or inhibiting individual employees’ innovative behaviour. Leadership of organizations and individual employees’ innovative behaviour appear to influence the nature of CSR initiatives that is undertaken and may contribute in defining organization’s own competitiveness. Organization’s CSR initiatives can connect with efforts at improving its own competitiveness through, leadership of organization and stakeholder partnerships.
- ItemThe perception of management students towards management education programme in the faculty of business studies educational, college of technology, Ghana(Licensed under Creative Common, 2017) Takyi, Lydia NyankomThe study examined the perception of Management Students towards Management Educational Programme (MEP) in the Faculty of Business Studies Education, College of Technology Education, University of Education, Winneba. The study adopted the quantitative research approach through the multi-stage sampling technique to sample 300 management students from the College of Technology Education. Data was analyzed through the use descriptive statistics, Pearson correlation, regression and rank order analysis. The result showed overall positive perception of students towards the educational management programme as each indicator was significant (PUM: p < 0.05). On individual cases, the average values showed that “MEP” has enhanced my leadership qualities” was the most positively perceived statement for respondents. The result indicated a strong positive correlation between Perceived Usefulness of Management Programme and learning outcome/performance (.853, p< 0.001; .850, p < 0.05). Further, the study found that Perceived Usefulness of Management Education Programme strongly predicted students’ performance or learning outcome. The study found that motivation plays a vital role in teaching and learning. Technology utilization and inadequate instructional materials are fundamental challenges that impacted on teaching and learning. The study concluded that the programme has the potential of providing the needed skills, values, attitudes and behaviors needed to meet the national goals as well as developing innovative and knowledgeable students with basic managerial and administrative skills for the world of work.
- ItemFactors Influencing Entrepreneruship Start-ups among Graduate Student in Ghana(International Journal, 2017) Bamfo, Bylon Abeeku; Asiedu-Appiah, Felicity; Courage Simon Kofi DogbeThe study examines factors influencing entrepreneurial start-ups among graduate students in Ghana. Purposive sampling technique was used to select 174 MBA students from Kwame Nkrumah University of Science and Technology (KNUST). Confirmatory factor analysis was first conducted to determine the reliability of the four predefined constructs. Using binary logistic regression, the extracted constructs were used as independent variable on the entrepreneurial behaviour of respondents. The demographics of respondents were controlled for. The study extracted four constructs that represented factors that influenced entrepreneurship, namely, general self-efficacy, culture and social norms, education and training, and research and development transfer. None of these factors however had a significant effect on entrepreneurship starts-ups among graduate studnets in Ghana. Instead, the study found the level of academic qualification to have had a positive and significant effect on entrepreneurship start-ups. To some extent, respondent from the manufacturing sector had a higher propensity to engage in entrepreneurship than their counterparts in the service sector. Demographics like gender and age, did not affect entrepreneurship in Ghana.
- ItemThe effects of corporate rebranding on customer satisfaction and loyalty: Empirical evidence from the Ghanaian banking industry(Cogent Business & Management, 2017-09-06) Dogbe, Courage Simon KofiThe study examined whether or not the rebranding activities in the Ghanaian banking industry, had any influence on customers’ perception on service quality, their level of satisfaction and their level of loyalty. These relationships were ascertained by running a moderation and linear regression analyses. The study identified that, rebranding had no statistically significant effect on perceived ser vice quality, customer satisfaction and customer loyalty, in the Ghanaian banking industry. Rebranding had no moderating effect on the relationship between service quality and customer satisfaction. It also had no moderating effect on the relation ship between service quality and customer loyalty. And finally, rebranding did not have a moderating effect on the relationship between customer satisfaction and customer loyalty. It was concluded that, rebranding activities in the Ghanaian bank ing industry had no significant effect on customers’ attitude towards the brand. Banks and other financial institutions must therefore be circumspect when it comes to investment in rebranding activities and be more interested in making investments that will positively influence the attitude of their customers
- ItemThe effects of corporate rebranding on customer satisfaction and loyalty: Empirical evidence from the Ghanaian banking industry(Cogent Business & Management, 2017-11-30) Bamfo, Bylon Abeeku; Dogbe, Courage Simon Kofi; Osei-Wusu, CharlesThe study examined whether or not the rebranding activities in the Ghanaian banking industry, had any influence on customers’ perception on service quality, their level of satisfaction and their level of loyalty. These relationships were ascertained by running a moderation and linear regression analyses. The study identified that, rebranding had no statistically significant effect on perceived ser vice quality, customer satisfaction and customer loyalty, in the Ghanaian banking industry. Rebranding had no moderating effect on the relationship between service quality and customer satisfaction. It also had no moderating effect on the relation ship between service quality and customer loyalty. And finally, rebranding did not have a moderating effect on the relationship between customer satisfaction and customer loyalty. It was concluded that, rebranding activities in the Ghanaian bank ing industry had no significant effect on customers’ attitude towards the brand. Banks and other financial institutions must therefore be circumspect when it comes to investment in rebranding activities and be more interested in making investments that will positively influence the attitude of their customers.
- ItemMathematical Model for Malaria Transmission with Optimal Control Strategies and Their Effects(Journal of Scientific Research & Reports, 2018) Appiagyei, Ebenezer; Osman, Mojeeb AL-Rahman EL-Nor; Kibona, Isack E.In this paper, we propose a SEIR-SEI optimal control model of malaria transmission with standard incidence rate. We present four control strategies to prevent the prevalence of infection in the society. In order to do this, we introduce an optimal control problem with an objective function, where the four control functions, prevention using Long-Lasting Insecticide Treated Net(LLITN) u1(t), the control effort on malaria treatment of infected individuals u2(t), the insecticide spray on the breeding grounds for the mosquito u3(t), the prevention using Indoor Residual Spraying u4(t), have been used as control measures for exposed and infected individuals. We show the existence of an optimal control pair for the optimal control problem and derive the optimality conditions. Our numerical simulation suggests that the two controls strategies u1(t) and u2(t) are more effective than the other control strategies in controlling (reducing) the number of exposed and infected individuals and also in increasing the number of recovered individuals