THE IMPACT OF TECHNOLOGICAL INNOVATION ON THE GROWTH OF AN ORGANIZATION: A CASE STUDY OF UNILEVER GHANA LIMITED
THE IMPACT OF TECHNOLOGICAL INNOVATION ON THE GROWTH OF AN ORGANIZATION: A CASE STUDY OF UNILEVER GHANA LIMITED
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Date
2022-11
Authors
APPAU, DANIEL
7201790054
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Abstract
The study examined the impact of technological innovation on the growth of an
organization, citing Unilever Ghana Limited, Kumasi as a case study. The descriptive
survey design was used for the study. The population of the study was all the members of
staff of Unilever Ghana Limited, Kumasi. Purposive sampling technique was used to select
one hundred and fifteen respondents for the study. Questionnaire was the main instrument
used. Data were statistically analysed using means, standard deviations, Pearson product
correlation coefficient and analysis of variance. The study found that the level of
implementation of technological innovation practices in Unilever Ghana Limited, Kumasi
to attaining excellence was high. The study brought to light that there was a significant
improvement in the firm’s responsiveness, followed, asset efficiency utilization,
reliability, flexibility, productivity and cost reduction. The study indicated a statistically
significant and positive relationship between technological innovation practices and
organizational performance. Technological innovation practice was found to impact
significantly and positively on organizational performance of Unilever Ghana Limited,
Kumasi. The study concluded that the application of technological innovation among firms
in Ghana cannot be describe as a total approach. It is recommended that companies should
train their employees so that they can master new innovations. Similar research could be
carried out focusing on the public sector