THE IMPACT OF TECHNOLOGICAL INNOVATION ON THE GROWTH OF AN ORGANIZATION: A CASE STUDY OF UNILEVER GHANA LIMITED

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dc.contributor.authorAPPAU, DANIEL
dc.contributor.author7201790054
dc.date.accessioned2023-12-04T12:11:03Z
dc.date.available2023-12-04T12:11:03Z
dc.date.issued2022-11
dc.description.abstractThe study examined the impact of technological innovation on the growth of an organization, citing Unilever Ghana Limited, Kumasi as a case study. The descriptive survey design was used for the study. The population of the study was all the members of staff of Unilever Ghana Limited, Kumasi. Purposive sampling technique was used to select one hundred and fifteen respondents for the study. Questionnaire was the main instrument used. Data were statistically analysed using means, standard deviations, Pearson product correlation coefficient and analysis of variance. The study found that the level of implementation of technological innovation practices in Unilever Ghana Limited, Kumasi to attaining excellence was high. The study brought to light that there was a significant improvement in the firm’s responsiveness, followed, asset efficiency utilization, reliability, flexibility, productivity and cost reduction. The study indicated a statistically significant and positive relationship between technological innovation practices and organizational performance. Technological innovation practice was found to impact significantly and positively on organizational performance of Unilever Ghana Limited, Kumasi. The study concluded that the application of technological innovation among firms in Ghana cannot be describe as a total approach. It is recommended that companies should train their employees so that they can master new innovations. Similar research could be carried out focusing on the public sector
dc.identifier.urihttps://ir.aamusted.edu.gh/handle/123456789/1114
dc.language.isoen
dc.titleTHE IMPACT OF TECHNOLOGICAL INNOVATION ON THE GROWTH OF AN ORGANIZATION: A CASE STUDY OF UNILEVER GHANA LIMITED
dc.typeThesis
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